Was your 2018 a productive one? Marketing technology is ever-changing with new ways to give your campaigns a boost. Last year the Goldstein team deepened our knowledge in several aspects of digital marketing in order to deliver even greater revenue and ROI for our clients. As we start strong in 2019, we pass on what we learned to make us—and you--better digital marketers.
Keeping Pace with Technology
Just as everyone has a website, everyone’s using digital marketing methods to connect with their audiences. As a modern marketer you don’t want to be told to write content or to do another email blast—you want to learn better ways to deliver your message to the right audience at the right part of the buyer’s journey.
But how can you do that when you’re already busy and the technology keeps changing?
Our Hubspot Academy Certifications
At Goldstein Group we encourage our team to innovate at the speed of technology by using resources such as HubSpot Academy’s online courses. It’s a structured and convenient way to keep abreast of the latest marketing developments and tools.
We’re proud of our digital marketing specialists and their dedication to continually evolve their skills. Let’s take a moment to recognize everyone at GGC who completed a certification last year:
- Nate – Growth-Driven Design
- Erin – Growth-Driven Design
- Anastasia – Content Marketing, Software Certified, Client Satisfaction
- Craig – Content Marketing
- Stew – Content Marketing
- Cyndi – Email Marketing
- Sarah – Sales Certification
- Rachel: Inbound, Email Marketing, Content Marketing and Social Media, Google Analytics
- Sandi: Inbound, Content Marketing
Anastasia also passed our annual HubSpot Partner Certification test, so an extra Well Done to her!
Certification courses such as HubSpot Academy can quickly catch you up on the most recent—and potentially profitable—advances in content writing, graphic design, SEO, website design and more. With a strong grasp of these digital marketing mainstays, you’re better able to decide where to focus your next career goals, whether as an individual or as a marketing agency.
That’s a tall order to do on your own. Partnerships can help you bridge the knowledge gap.
Going For Diamond
Everyone can benefit from strong partnerships. At Goldstein Group we’re happy to report that we’re very near to becoming a HubSpot Diamond Agency Partner. As the digital marketing pros at HubSpot explain, “When hiring a marketing agency, you want to work with the best in the business. Diamond is the highest tier a HubSpot agency partner can achieve. Each agency has proven its mastery in providing digital marketing services to a variety of clients.”
Currently we’re Platinum-Certified with HubSpot and quickly moving up! There are only a handful of Diamond VARs in the country, just 51 out of 3000 VARs (value-added resellers). As the highest tier attainable, this would put us in elite company. We’re pursuing this goal in 2019 so stay tuned!