Building Your 2018 B2B Marketing Budget

Posted by Joel Goldstein

Dec 7, 2017 12:11:29 PM

 

It all begins with the budget, and that’s where the confusion starts as well. Every CEO asks, how much should I spend on marketing? And every marketing VP asks, where will I get the most impact?

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Topics: B2B, Content Marketing Award, 2018 Budget, 2018 Marketing Budget Campaign

Joel Goldstein Speaks on Digital Marketing at IT Expo

Posted by Brandi McElhatten

Feb 10, 2017 10:16:54 AM

 

Goldstein Group Communications agency president Joel Goldstein spoke this week at the IT Expo 2017 technology conference in Fort Lauderdale, FL. The event is held annually for technology manufacturers, software developers and resellers that sell to IT/telecom/Internet executives. Goldstein’s talk, “Digital Marketing Techniques that Actually Work,” follows the agency’s 10-step process for planning, creating, executing and measuring digital marketing programs for b-to-b companies. Built on the agency’s “Measurably Better Marketing” model, the 10 steps create a logical progression of defined steps that any company can follow to building a marketing program that is measurable and able to improve over time.

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Topics: Marketing, B2B, Joel Goldstein, IT EXPO

Goldstein Group Communications Adds Kevin Hatgas to its Marketing Communications Team

Posted by Brandi McElhatten

Jan 13, 2017 2:49:50 PM

Goldstein Group Communications announced that it has added Kevin Hatgas as social media specialist to its team of marketing communications experts. Hatgas will focus on building client brand and industry exposure to generate leads and grow market share through social media and paid search. 

Hatgas’s career has been spent creating and executing multi-channel marketing plans with a specialization in social media, web, and email marketing. 

“We are excited to add Kevin to our team of marketing professionals,” said agency President Joel Goldstein.  “His expertise will continue our focus on social media and garner the results that our clients deserve.” 

Prior to joining Goldstein Group Communications, Hatgas worked in higher education where he was responsible for marketing communications efforts – both digital and print – for a university and its broad alumni base. 

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Topics: B2B, social media, Goldstein Group Communications

Your 6 Most Important Marketing Questions for 2017

Posted by Joel Goldstein

Jan 9, 2017 12:05:39 PM

 

It’s a new year, so we’re all making big, big plans for 2017.  But as we all know, any forward-looking plan has to take into account a look backward at what worked, and what didn’t. No news there. We all want to spend our time on tasks that have the most impact, not on busywork.

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Topics: Marketing, B2B, ROI, 2017 Planning

Goldstein Group Communications Adds Anastasia Fete to its Account Management Team

Posted by Cyndi Friedel

Jun 30, 2016 9:09:36 AM

Goldstein Group Communications announced that it has added Anastasia Fete as marketing manager to its team of marketing communications experts.

Fete will focus on building brands and industry exposure for clients seeking to generate leads and grow market share. Fete’s career has been spent working on the strategy and execution of B-to-B marketing campaigns for both non-profits and privately owned companies.

“Anastasia brings our agency strong capabilities in a wide variety of sales channels important to our client base,” said agency President Joel Goldstein.  “Her deep experience in digital marketing as well as her educational background in cognitive science will be particularly relevant to our clients seeking to find new ways to connect with an increasingly diverse customer base.”

Prior to joining Goldstein Group Communications, Fete worked for a national distributor of health and wellness supplies, where she was responsible for managing its email, advertising, print, and product pipeline initiatives.

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Topics: B2B, Goldstein Group Communications

Happy New Year from Goldstein Group

Posted by Joel Goldstein

Dec 30, 2015 1:34:23 PM

All of us at Goldstein Group Communications would like to wish you a Happy New Year.  It has been our pleasure posting marketing tips throughout the year to help you reach your marketing goals.  We wish you a prosperous and wonderful 2016!

If you haven’t put together your 2016 Marketing Budgets yet, you might be interested in downloading our eBook on this subject.

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

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Topics: Marketing, B2B, Budgeting, Goldstein Group Communications

2016 Marketing Budgets:  How Much to Spend, and Where to Spend It

Posted by Joel Goldstein

Nov 30, 2015 11:00:39 AM

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

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Topics: Marketing, B2B, ROI, Budgeting, Goldstein Group Communications, Joel Goldstein

Top Secret B2B Marketing Fitness Program Revealed!

Posted by Loren Meck

Aug 4, 2015 2:06:00 PM

Disclaimer: Consult with your primary care physician before beginning any fitness program. The following recommendations are my own. Your results may vary. Oh, and your physician probably won’t have any valuable advice about your B2B marketing fitness. That’s where I come in.

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Topics: Marketing, B2B, social media, Inbound Marketing, content, podcasts

How important is Brand in the Minds of Engineers?

Posted by Loren Meck

Jul 21, 2015 10:43:00 AM

We’ve all heard the following with regard to the project management triangle: “Price, quality or service – pick two.”  

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Topics: Marketing, B2B, mind of the engineer, brand awareness, engineers

Native Advertising: Harmful or Harmless?

Posted by Joel Goldstein

Jul 14, 2015 12:56:00 PM

My colleague Tom Andel, one of our agency’s account managers, wrote recently about Native Advertising.  That’s the increasingly popular practice of magazines, newspapers and websites running articles, video and infographics written by advertisers and labeled as “Sponsored Content” or “Paid Content.” 

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Topics: B2B, native advertising, Goldstein Group Communications, advertorial

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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