Goldstein Group Communications announces the promotion of Erin Klees to Director of Brand Impact, a newly created leadership position.

In this role, Klees will drive the agency’s brand offerings and lead creative development on clients’ behalf. This extends to all branded touchpoints – both digital and traditional forms – for ways the agency’s clients face their customers and prospects.

“More than ever before, our clients look to us to bring cross-channel unity to their brand and message in ways that deliver meaningful impact to their customers,” said Joel Goldstein, president. “Creating this position helps us continue to make great strides in the quality of our creative product.

“Erin’s past success building local, national and international brands, and developing integrated marketing campaigns, will be instrumental as we move forward. I am looking forward to the impact Erin’s leadership and vision will have on the agency.” 

Klees started at Goldstein in January 2018, bringing an extensive background in user experience and interface design, online content strategy, and brand building. With a 12-year portfolio that showcases impactful and intentional visual solutions, she has led design and strategy efforts behind some of Goldstein’s most successful client website launches and brand visioning work for companies such as BJM Pumps, Vox Mobile and Ericson. Klees has also worked with a range of consumer brands including, Pepsi, Pierre’s Ice Cream, and the Pure Fishing Inc. family of global brands. 

She holds a Bachelor of Science in Graphic Design from The Art Institute of Pittsburgh.

If you subscribe to our GGC Newsletter, or our social media, or have even visited our offices recently, you have probably met some of our four-legged associates. We recently had the pleasure of having Plain Dealer reporter Ginger Christ visit our offices to interview us on how these canine companions have positively affected our workplace culture.

As a social media and content specialist at Goldstein Group Communications, I work alongside a lot of great Account Managers and other tech “hyper-specialists.” Anyone in B2B Marketing knows that it’s an ever-changing field made up of a lot of different components. And not everyone in Marketing is a whiz at every one of those components, which is why we have specialists.

Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firm you’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what they DON’T say. In our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit.  

As a young marketing professional, Mark has great experience in digital marketing. His knowledge in SEO marketing and his entrepreneurial experience gives value to all of his clients. Dedicated to growing in the marketing industry, Mark is constantly learning and striving to push the boundaries to help all his clients succeed.

A friend was beginning a search for a new marketing firm, and he asked me for criteria in picking the right agency. 

How to choose, he asked?  What should I look for? 

Hiring an agency is EXACTLY like hiring an employee. Because of the intimate, mission-critical nature of marketing, your agency isn’t really just a vendor like a landscaper or janitorial service for your building. Rather, they’re a critical expert tied to the very heartbeat of your business – driving your sales funnel. 

A client me asked recently to talk to his team about B2B marketing, and what’s changed. “What are other companies doing that we should be doing? I don’t know what I don’t know,” he said.

Fair enough. Marketing today is particularly difficult for many execs to keep pace with, since it’s rapidly changing. Right now, many wonder what works in marketing, and just where can they find the best ROI. So here are a few observations we feel are common to every B2B marketing effort. If I’m going to build a program for anyone, these are the elements that would go into any foundation.

Goldstein Group is proud to welcome Molly Hegner as our new Search Marketing Manager.

Molly is an innovative and insightful SEO Specialist with experience across all industry platforms including B2B and B2C companies. 

Prior to Goldstein Group Communications, she worked for design and marketing agencies that worked with local and national companies. While designing websites she gained knowledge of SEO best practices and learned to utilize these skills to increase client rankings and visibility. Molly reviews client’s sites for optimization and improvement. She implements SEO strategies to maximize site traffic with in-depth knowledge of keyword research and current SEO trends.

Molly holds a Bachelor of Arts in Graphic Design with minors in Studio Art, Public Relations and Corporate Communications from Ursuline College. She also has two amazing pups, Tucker and Biggie. Biggie prefers to stay home, but Tucker loves coming to work with Molly. 

Goldstein Group announces the addition of Carolyn Polanski to its expert team as Marketing Manager.

Carolyn is a performance-driven and innovative Marketing Communications Strategist with extensive experience and a track record of delivering strong revenue and market share growth. She is versatile with the ability to master new industries, with a strong history of driving revenue and market share growth for organizations through marketing, communications and sales initiatives.

Prior to joining Goldstein Group Communications, she worked 20+ years as an integrated B2B marketing leader in large corporations like Progressive Insurance and Avery Dennison, and garnered deep knowledge of channel marketing. As a forward-thinking strategist, she has generated cutting edge B2B marketing strategies in both the digital and traditional marketing spaces, breaking through to the target audience to achieve industry-leading status.

Carolyn holds a Bachelor of Science in Journalism from the E.W. Scripps School of Journalism at Ohio University.

We love the metrics and analytics behind marketing. We’ve never been afraid of measuring the impact of our work, and in fact our tagline “Measurably Better Marketing” not only is a strong value for our clients, but also a reminder and challenge to each of us to focus on doing great work that shows improvement every month, every quarter, every year.