Your 2019 Marketing Budget Season -- What's Driving the Numbers this Year?

Posted by Joel Goldstein

Mar 5, 2019 10:30:00 AM

Today we are bringing you something we covered in our recent GGC Marketing Momentum Newsletter. That's right, everyone's favorite topic - the BUDGET! 

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Topics: budget, Budgeting, 2019 Planning

Learn What WE Learned in 2018!

Posted by Joel Goldstein

Feb 14, 2019 11:44:19 AM

Was your 2018 a productive one? Marketing technology is ever-changing with new ways to give your campaigns a boost. Last year the Goldstein team deepened our knowledge in several aspects of digital marketing in order to deliver even greater revenue and ROI for our clients. As we start strong in 2019, we pass on what we learned to make us—and you--better digital marketers. 

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Goldstein Group has gone to the dogs . . . .

Posted by Brandi McElhatten

Feb 6, 2019 1:34:27 PM

Well, not literally . . . but in case you missed our latest newsletter, we wanted to catch you up about some changes around here. 

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Do You Know What We Did Last Summer???

Posted by Joel Goldstein

Dec 19, 2018 3:31:41 PM

Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts. 

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Topics: B2B, social media, digital marketing, Education, Measurably Better, marketing to millennials, White Paper, 2019 Planning

2019 Budget Planner: 5 Key Questions to Ask

Posted by Joel Goldstein

Oct 23, 2018 2:27:42 PM

It’s that time of year, when B2B marketers create their big ideas and big plans for market domination in 2019.

And as every good marketer knows, next year’s plans begin with a review of this year: what campaigns worked and what didn’t? For most B2B marketers and for most companies, 2018 was a good year. Customers were buying, and many companies will finish 2018 with solid gains in revenue and likely profitability. Marketers are faced with that never-ending challenge – sure, this year was good. But what will you do for me NEXT year? How do we ensure that you don’t lose the traction that was gained last year?

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Topics: Budgeting, digital marketing, White Paper

Goldstein Group Communications Adds Rachel Kerstetter to its Marketing Management Team

Posted by Joel Goldstein

Sep 6, 2018 10:33:27 AM

Goldstein Group Communications announces the addition of Rachel Kerstetter to its expert team as Marketing Manager. 

With more than seven years of business-to-business marketing communications experience, Kerstetter will help clients with communication strategy, content development, public relations and media relations. 

“We’re glad to have Rachel join our growing team here at GGC,” said agency President Joel Goldstein. “Her previous successes earning high-value coverage for technical organizations will be instrumental in delivering measurable results for our clients.”

Kerstetter earned her bachelor’s degree in communication from the University of Mount Union. She is currently serving as vice president and chair of the communications committee for the PRSA Greater Cleveland Chapter.

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Topics: B2B, Goldstein Group Communications, Talent, Marketing Manager

B2B Marketing: Learn What Engineers Want to Read

Posted by Stew Thompson

Aug 16, 2018 3:48:44 PM

One of our primary practice areas is marketing to the technical buyer.  So we’re passionate about learning how engineers look for information about new products and technologies, and just what captures their attention. 

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Topics: marketing to engineers, Education, Measurably Better, marketing to millennials, White Paper

Accelerate Sales Ramp-up with a Better Approach.

Posted by Joel Goldstein

Jul 20, 2018 12:15:00 PM

We marketers seem to spend so much time preparing for product launches – get the web page launched, fuss over the data sheet, and prepare for searchability. Then, we throw it over the transom to the salespeople, and wonder why orders take so long to ramp up.  “Have at it, sales team.” But they have no input on key applications, competitive advantages, or who to target first. 

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Topics: lead generation, digital marketing

Why Do Sales Teams Seem to Struggle Selling Technical Products?

Posted by Joel Goldstein

Mar 20, 2018 7:23:18 AM

Much of our work involves helping manufacturers prepare their new products for launch. We’ll spend quite a bit of time crafting a message for a product, and then building a lead generation campaign to support it.

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Topics: Marketing, digital marketing, sales

Building Your 2018 B2B Marketing Budget

Posted by Joel Goldstein

Dec 7, 2017 12:11:29 PM

 

It all begins with the budget, and that’s where the confusion starts as well. Every CEO asks, how much should I spend on marketing? And every marketing VP asks, where will I get the most impact?

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Topics: B2B, Content Marketing Award, 2018 Budget, 2018 Marketing Budget Campaign

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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