Choosing the right keywords is the foundation of an effective B2B SEO strategy For B2B marketers, the success of their online presence hinges so much on one crucial element: Search Engine Optimization (SEO). It's the ...
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Carolyn brings 10 years of digital experience in PPC and SEO to the GGC team. She has won awards for eCommerce at Hilton Hotels and executed B2B corporate marketing campaigns at Hexagon. Her campaigns include hands-on ...
AI Can Be A Great Tool for Writing B2B Content. Here’s How to Do It Right
Try These Simple Practices to Start Seeing Better Results from Your Marketing Efforts
You’ve Already Been Using Google AI, but Wait ‘Til You See What’s Coming Next
Launching Your Conversions to New Heights: How Better Landing Pages Can Propel Your B2B Marketing Strategy
It’s the basic test for any B2B marketer: can you show a direct connection from marketing to sales?
Follow These Simple SEO Best Practices to Get Your B2B Content to Rank
Carolanne brings 15 years of marketing and communications experience to the GGC team. Throughout her career, she has demonstrated a strong ability to lead, innovate and drive results. Carolanne is known for her ...
How Email Workflows Boosted MQLs to 33% of Leads for an Industrial Pump Manufacturer
How a B2B Marketing Audit Can Help Your Private Equity Firm Grow Portfolio Company Sales
How a Digital Marketing Revamp Increased Sales Qualified Leads and More for a Manufacturing Company As marketers, we are used to applying tactics as the situation demands. Sometimes it takes a lot more to achieve the ...
How often do you hear, "you need to create thought leadership content" or "you need to position yourself and the company team as thought leaders"? Chances are a lot. From your marketing agency to online marketing ...
Bennett is a business-driven SEO manager with 7+ years of marketing agency experience focused on driving consistent growth through organic search. He has focused on providing robust SEO marketing plans for enterprise ...
How a Marketing Campaign Achieved 8:1 ROI and Took Home a Gold Award A return on investment is never guaranteed, and the long sales cycle typical of B2B products can complicate matters. Learn how Goldstein Group ...
How We Doubled Website Leads for a Manufacturer of Scientific Equipment