A friend was beginning a search for a new marketing firm, and he asked me for criteria in picking the right agency. 

How to choose, he asked?  What should I look for? 

Hiring an agency is EXACTLY like hiring an employee. Because of the intimate, mission-critical nature of marketing, your agency isn’t really just a vendor like a landscaper or janitorial service for your building. Rather, they’re a critical expert tied to the very heartbeat of your business – driving your sales funnel. 

A client me asked recently to talk to his team about B2B marketing, and what’s changed. “What are other companies doing that we should be doing? I don’t know what I don’t know,” he said.

Fair enough. Marketing today is particularly difficult for many execs to keep pace with, since it’s rapidly changing. Right now, many wonder what works in marketing, and just where can they find the best ROI. So here are a few observations we feel are common to every B2B marketing effort. If I’m going to build a program for anyone, these are the elements that would go into any foundation.

Goldstein Group is proud to welcome Molly Hegner as our new Search Marketing Manager.

Molly is an innovative and insightful SEO Specialist with experience across all industry platforms including B2B and B2C companies. 

Prior to Goldstein Group Communications, she worked for design and marketing agencies that worked with local and national companies. While designing websites she gained knowledge of SEO best practices and learned to utilize these skills to increase client rankings and visibility. Molly reviews client’s sites for optimization and improvement. She implements SEO strategies to maximize site traffic with in-depth knowledge of keyword research and current SEO trends.

Molly holds a Bachelor of Arts in Graphic Design with minors in Studio Art, Public Relations and Corporate Communications from Ursuline College. She also has two amazing pups, Tucker and Biggie. Biggie prefers to stay home, but Tucker loves coming to work with Molly. 

Goldstein Group announces the addition of Carolyn Polanski to its expert team as Marketing Manager.

Carolyn is a performance-driven and innovative Marketing Communications Strategist with extensive experience and a track record of delivering strong revenue and market share growth. She is versatile with the ability to master new industries, with a strong history of driving revenue and market share growth for organizations through marketing, communications and sales initiatives.

Prior to joining Goldstein Group Communications, she worked 20+ years as an integrated B2B marketing leader in large corporations like Progressive Insurance and Avery Dennison, and garnered deep knowledge of channel marketing. As a forward-thinking strategist, she has generated cutting edge B2B marketing strategies in both the digital and traditional marketing spaces, breaking through to the target audience to achieve industry-leading status.

Carolyn holds a Bachelor of Science in Journalism from the E.W. Scripps School of Journalism at Ohio University.

We love the metrics and analytics behind marketing. We’ve never been afraid of measuring the impact of our work, and in fact our tagline “Measurably Better Marketing” not only is a strong value for our clients, but also a reminder and challenge to each of us to focus on doing great work that shows improvement every month, every quarter, every year. 

Today we are bringing you something we covered in our recent GGC Marketing Momentum Newsletter. That's right, everyone's favorite topic - the BUDGET! 

Was your 2018 a productive one? Marketing technology is ever-changing with new ways to give your campaigns a boost. Last year the Goldstein team deepened our knowledge in several aspects of digital marketing in order to deliver even greater revenue and ROI for our clients. As we start strong in 2019, we pass on what we learned to make us—and you--better digital marketers. 

Well, not literally . . . but in case you missed our latest newsletter, we wanted to catch you up about some changes around here. 

Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts. 

It’s that time of year, when B2B marketers create their big ideas and big plans for market domination in 2019.

And as every good marketer knows, next year’s plans begin with a review of this year: what campaigns worked and what didn’t? For most B2B marketers and for most companies, 2018 was a good year. Customers were buying, and many companies will finish 2018 with solid gains in revenue and likely profitability. Marketers are faced with that never-ending challenge – sure, this year was good. But what will you do for me NEXT year? How do we ensure that you don’t lose the traction that was gained last year?