A friend was beginning a search for a new marketing firm, and he asked me for criteria in picking the right agency.
How to choose, he asked? What should I look for?
Hiring an agency is EXACTLY like hiring an employee. Because of the intimate, mission-critical nature of marketing, your agency isn’t really just a vendor like a landscaper or janitorial service for your building. Rather, they’re a critical expert tied to the very heartbeat of your business – driving your sales funnel.