It’s the basic test for any B2B marketer: can you show a direct connection from marketing to sales?
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Follow These Simple SEO Best Practices to Get Your B2B Content to Rank
Carolanne brings 15 years of marketing and communications experience to the GGC team. Throughout her career, she has demonstrated a strong ability to lead, innovate and drive results. Carolanne is known for her ...
How Email Workflows Boosted MQLs to 33% of Leads for an Industrial Pump Manufacturer
How a B2B Marketing Audit Can Help Your Private Equity Firm Grow Portfolio Company Sales
How a Digital Marketing Revamp Increased Sales Qualified Leads and More for a Manufacturing Company As marketers, we are used to applying tactics as the situation demands. Sometimes it takes a lot more to achieve the ...
How often do you hear, "you need to create thought leadership content" or "you need to position yourself and the company team as thought leaders"? Chances are a lot. From your marketing agency to online marketing ...
Bennett is a business-driven SEO manager with 7+ years of marketing agency experience focused on driving consistent growth through organic search. He has focused on providing robust SEO marketing plans for enterprise ...
How a Marketing Campaign Achieved 8:1 ROI and Took Home a Gold Award A return on investment is never guaranteed, and the long sales cycle typical of B2B products can complicate matters. Learn how Goldstein Group ...
How We Doubled Website Leads for a Manufacturer of Scientific Equipment
Is AI a Friend or Foe to B2B Marketers? Will It Help Us or Replace Us?
As we celebrate our agency’s 30th anniversary, it’s tempting to wonder what marketing will be like 30 years from now. However, with people writing about Blockchain, the Metaverse and AI, marketing seems to move so ...
Reflections on 30 years of B2B Marketing and What It Means to Marketers Today
Do you know how to win at B2B media advertising? Take the quiz!
Goldstein Group announces the addition of Tina Golumbeski to its expert team as Paid Search Marketing Manager.
