CRM can be a powerful ally for senior managers or another frustrating software tool that fails to live up to its promises. We recently interviewed a wide variety of CEOs and marketing/sales VPs to uncover, after three decades in the field, what prevents CRM from being used – and how to eliminate those barriers. 

Topics: Marketing, ROI, CRM, Analytics

 

It’s a new year, so we’re all making big, big plans for 2017.  But as we all know, any forward-looking plan has to take into account a look backward at what worked, and what didn’t. No news there. We all want to spend our time on tasks that have the most impact, not on busywork.

Topics: Marketing, B2B, ROI, 2017 Planning

 

Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase “not so long ago” refers to 6 months ago. Ok, ok - maybe not 6 months ago per se. The fact is that it is continually harder for a company to get its message out to who it’s trying to reach. A good Marketing professional knows what content generates a response, and what generates clicks.

Topics: Marketing, ROI, CRM, eBook

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

Topics: Marketing, B2B, ROI, Budgeting, Goldstein Group Communications, Joel Goldstein

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors.  The big question for many is, are the clicks worth it?  Is there a way to track which clicks matter, not just count clicks?

Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo

Yes, it’s tough keeping up with all the changes in online marketing.  In our shop, we talk about how as marketers are jobs are changing every two years, with new tools and technologies to master.

Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm