Jun 13, 2019 11:48:12 AM
As a social media and content specialist at Goldstein Group Communications, I work alongside a lot of great Account Managers and other tech “hyper-specialists.” Anyone in B2B Marketing knows that it’s an ever-changing field made up of a lot of different components. And not everyone in Marketing is a whiz at every one of those components, which is why we have specialists.
Topics: search engine optimization, digital marketing, Education, B2B Marketing
Mar 20, 2019 12:25:13 PM
We love the metrics and analytics behind marketing. We’ve never been afraid of measuring the impact of our work, and in fact our tagline “Measurably Better Marketing” not only is a strong value for our clients, but also a reminder and challenge to each of us to focus on doing great work that shows improvement every month, every quarter, every year.
Topics: digital marketing, Measurably Better, sales, 2019 Planning
Dec 19, 2018 3:31:41 PM
Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts.
Topics: B2B, social media, digital marketing, Education, Measurably Better, marketing to millennials, White Paper, 2019 Planning
Oct 23, 2018 2:27:42 PM
It’s that time of year, when B2B marketers create their big ideas and big plans for market domination in 2019.
And as every good marketer knows, next year’s plans begin with a review of this year: what campaigns worked and what didn’t? For most B2B marketers and for most companies, 2018 was a good year. Customers were buying, and many companies will finish 2018 with solid gains in revenue and likely profitability. Marketers are faced with that never-ending challenge – sure, this year was good. But what will you do for me NEXT year? How do we ensure that you don’t lose the traction that was gained last year?
Topics: Budgeting, digital marketing, White Paper
Jul 20, 2018 12:15:00 PM
We marketers seem to spend so much time preparing for product launches – get the web page launched, fuss over the data sheet, and prepare for searchability. Then, we throw it over the transom to the salespeople, and wonder why orders take so long to ramp up. “Have at it, sales team.” But they have no input on key applications, competitive advantages, or who to target first.
Topics: lead generation, digital marketing
Mar 20, 2018 7:23:18 AM
Much of our work involves helping manufacturers prepare their new products for launch. We’ll spend quite a bit of time crafting a message for a product, and then building a lead generation campaign to support it.
Topics: Marketing, digital marketing, sales
Jul 17, 2017 1:04:22 PM
I was stunned to read this: Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech budget!
Perhaps I shouldn’t be surprised, with the explosion in marketing tools coming to the market. See the graphic put together by Chiefmartech.com, and you’ll see what I mean. It’s a dizzying array of tech tools to measure and improve marketing. No wonder marketing feels so overwhelming these days!
Topics: Marketing, Inbound Marketing, technology, Goldstein Group Communications, digital marketing
Jun 6, 2017 1:15:04 PM
That was a surprising comment, made by one of the speakers at HubSpot’s recent Inbound 2016 event on digital marketing. It’s one of the better conferences on all things online, all things marketing, particularly for a b-to-b marketer trying to make sense of all the ways marketing is changing. And changing rapidly.
So while we’ve all realized video’s importance, that was a bit of a wake-up call when I heard that. If I look at 2017 budgets, for instance, and I pull apart the section on content, is 50% of my activities next year for a client devoted to video?
Topics: video, digital marketing, online
Apr 19, 2017 1:26:42 PM
If you’re in the market for a marketing firm, you’ve probably read a dozen articles about how to select an agency. After a while, they all sound the same: “we’re experts in digital marketing, we know b-to-b, we specialize in your industry…”
Sounds like a broken record (if we still listened to records). I went for a run the other day, and it just started popping in my head: here are criteria you’ll never hear when hiring a marketing firm. It ties to the old marketing story about uncovering what people really want, by considering what people want when they’re shopping for a drill: people want to buy a hole, not the drill. Same thing for marketing firms: as a potential client, it’s nice to see the shelf full of awards or hear the presentations about the “creative process.” But, you really want to know how these guys are going to make you a star, and help you hit your revenue numbers.
Topics: social media, advertising, digital marketing, 2017 Planning
Oct 11, 2016 11:15:17 AM
Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on October 6. The panel was one of a series of events connected to AMA’s Marketing Week.
Topics: Marketing, PR, digital marketing, AMA, Education