Getting customers to stick takes more than a sticker

Posted by Tom Andel

Jun 1, 2015 2:17:00 PM

Years ago, Intel struck gold with its “Intel Inside” campaign. This chip supplier found a way into more OEM equipment by going through the consumer. Going B2C turned into the perfect way to build on its already-strong reputation in the B2B world. Soon the sticker “Intel Inside” appeared on PCs all over the world (I’m looking at one as I write this blog). 

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Topics: Marketing, B2B, branding, Parker Hannifin

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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