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Powering Your Marketing Engine

What is Your Brand Saying to Your Customers? How to Tailor Your Brand Voice So Customers Will Listen

Today’s content heavy marketplace makes it challenging to break through the clutter. If your brand voice is not tailored to the needs of your target customers, then it’s falling on deaf ears. Your written content needs ...

Getting customers to stick takes more than a sticker

Years ago, Intel struck gold with its “Intel Inside” campaign. This chip supplier found a way into more OEM equipment by going through the consumer. Going B2C turned into the perfect way to build on its already-strong ...