Goldstein Group announces the addition of Carolyn Polanski to its expert team as Marketing Manager.

Carolyn is a performance-driven and innovative Marketing Communications Strategist with extensive experience and a track record of delivering strong revenue and market share growth. She is versatile with the ability to master new industries, with a strong history of driving revenue and market share growth for organizations through marketing, communications and sales initiatives.

Prior to joining Goldstein Group Communications, she worked 20+ years as an integrated B2B marketing leader in large corporations like Progressive Insurance and Avery Dennison, and garnered deep knowledge of channel marketing. As a forward-thinking strategist, she has generated cutting edge B2B marketing strategies in both the digital and traditional marketing spaces, breaking through to the target audience to achieve industry-leading status.

Carolyn holds a Bachelor of Science in Journalism from the E.W. Scripps School of Journalism at Ohio University.

Topics: B2B, Talent, Marketing Manager

We love the metrics and analytics behind marketing. We’ve never been afraid of measuring the impact of our work, and in fact our tagline “Measurably Better Marketing” not only is a strong value for our clients, but also a reminder and challenge to each of us to focus on doing great work that shows improvement every month, every quarter, every year. 

Topics: digital marketing, Measurably Better, sales, 2019 Planning

Today we are bringing you something we covered in our recent GGC Marketing Momentum Newsletter. That's right, everyone's favorite topic - the BUDGET! 

Topics: budget, Budgeting, 2019 Planning

Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts. 

Topics: B2B, social media, digital marketing, Education, Measurably Better, marketing to millennials, White Paper, 2019 Planning

It’s that time of year, when B2B marketers create their big ideas and big plans for market domination in 2019.

And as every good marketer knows, next year’s plans begin with a review of this year: what campaigns worked and what didn’t? For most B2B marketers and for most companies, 2018 was a good year. Customers were buying, and many companies will finish 2018 with solid gains in revenue and likely profitability. Marketers are faced with that never-ending challenge – sure, this year was good. But what will you do for me NEXT year? How do we ensure that you don’t lose the traction that was gained last year?

Topics: Budgeting, digital marketing, White Paper

Goldstein Group Communications announces the addition of Rachel Kerstetter to its expert team as Marketing Manager. 

With more than seven years of business-to-business marketing communications experience, Kerstetter will help clients with communication strategy, content development, public relations and media relations. 

“We’re glad to have Rachel join our growing team here at GGC,” said agency President Joel Goldstein. “Her previous successes earning high-value coverage for technical organizations will be instrumental in delivering measurable results for our clients.”

Kerstetter earned her bachelor’s degree in communication from the University of Mount Union. She is currently serving as vice president and chair of the communications committee for the PRSA Greater Cleveland Chapter.

Topics: B2B, Goldstein Group Communications, Talent, Marketing Manager

We marketers seem to spend so much time preparing for product launches – get the web page launched, fuss over the data sheet, and prepare for searchability. Then, we throw it over the transom to the salespeople, and wonder why orders take so long to ramp up.  “Have at it, sales team.” But they have no input on key applications, competitive advantages, or who to target first. 

Topics: lead generation, digital marketing

Much of our work involves helping manufacturers prepare their new products for launch. We’ll spend quite a bit of time crafting a message for a product, and then building a lead generation campaign to support it.

Topics: Marketing, digital marketing, sales

 

It all begins with the budget, and that’s where the confusion starts as well. Every CEO asks, how much should I spend on marketing? And every marketing VP asks, where will I get the most impact?

Topics: B2B, Content Marketing Award, 2018 Budget, 2018 Marketing Budget Campaign