Artificial Intelligence (AI) is revolutionizing B2B marketing, offering tools that enhance and accelerate what marketers do to generate awareness and brand preference for their companies. As we enter 2025, it’s time for ...
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Powering Your Marketing Engine
One of the best parts of B2B marketing is that it’s so fast-changing. It’s tremendously exciting to see so many ideas and technologies exploding onto the market every day that we can use to drive client revenue.
Supercharge Your Sales and Marketing with HubSpot-Salesforce Integration
Marketing AI As I think about last week's Marketing AI MAICON conference that I attended last week, I actually think back to two old technology stories from the 1980s that I think are relevant. What in the world can the ...
Now, What’s It Take to Really Make That Pay Off in B2B Marketing? CMOs are even crazier about marketing technology than we thought. Deloitte recently published its annual CMO (Chief Marketing Officer) survey, and this ...
Storytelling can make you a better marketer if you remember these vital points. When my colleague Mark Johnson prepares clients to meet with B2B trade media editors at trade shows, he hammers them to create a story for ...
About 110 million people around the world watched the Chiefs beat the 49ers in the Super Bowl yesterday. Some of us watched because we’re football fans; some watched just for the commercials.
The pace of change in marketing has always seemed fast-paced, but one imperative remains the same for marketers: find ways to improve the number of quality of sales-ready leads and quote requests to drive my company’s ...
Try These Simple Practices to Start Seeing Better Results from Your Marketing Efforts
It’s the basic test for any B2B marketer: can you show a direct connection from marketing to sales?
Carolanne brings 15 years of marketing and communications experience to the GGC team. Throughout her career, she has demonstrated a strong ability to lead, innovate and drive results. Carolanne is known for her ...
Bennett is a business-driven SEO manager with 7+ years of marketing agency experience focused on driving consistent growth through organic search. He has focused on providing robust SEO marketing plans for enterprise ...
Is AI a Friend or Foe to B2B Marketers? Will It Help Us or Replace Us?
As we celebrate our agency’s 30th anniversary, it’s tempting to wonder what marketing will be like 30 years from now. However, with people writing about Blockchain, the Metaverse and AI, marketing seems to move so ...
Goldstein Group announces the addition of Tina Golumbeski to its expert team as Paid Search Marketing Manager.
Joel Goldstein is president of Goldstein Group, a B2B agency that draws a straight line from marketing to sales to ROI.