You have a blog and you post at regular intervals. Great, lots of companies do.
But oh, finding those topics …
Probably the most difficult part of maintaining a B2B blog is finding appropriate topics. Everyone’s got a few good ideas. But you have to feed the beast all the time and it’s hard to write blogs that don’t eventually sound the same. And believe me, everyone’s getting tired of the formulaic headlines about “3 ideas for this” and “5 tips for that.”
However, there are several topics that any company can cover on its blog in a way that’s fresh, has impact, and ties to the brand. They not only provide a variety of content, but they also help tell the story of your brand and why it stands out from the competition.
Check out this list of B2B blog ideas.