AI Can Be A Great Tool for Writing B2B Content. Here’s How to Do It Right
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Bennett is a business-driven SEO manager with 7+ years of marketing agency experience focused on driving consistent growth through organic search. He has focused on providing robust SEO marketing plans for enterprise ...
Joel Goldstein is president of Goldstein Group, a B2B agency that draws a straight line from marketing to sales to ROI.
Ben Bullock is a strategic thinker and has used data-driven decision-making to guide his 10+ years of marketing within the B2B industry. As a Marketing Manager for Goldstein Group Communications, he will be supporting ...
Hello sports and marketing fans, and welcome to the Goldstein Group “Big Game” Ad review. Full disclosure – GGC did not, and most likely will never, have a client ad in the big game. But we do feel that there are ...
At my first job after college, my manager groused, “You think you know how to proofread, but I’m going to teach you the right way, and everybody else is wrong.” He was like that, a curmudgeon, rigid and old-fashioned in ...
While most realize that engineers either make or influence the buying decision, manufacturers still struggle to engage with them. Specifically, they seem to struggle with how much content to provide engineers (spoiler ...
Much of our work involves helping manufacturers prepare their new products for launch. We’ll spend quite a bit of time crafting a message for a product, and then building a lead generation campaign to support it.
I’ll admit that I’m a fan of industry studies. Among my favorites are the surveys conducted by publishers to document how engineers learn about new products and where they go to buy them. In an era of growing ecommerce, ...
One of the common questions our agency is asked is what marketing automation software platform clients should choose. We think they’re all good tools, and certainly add a strong dose of measurability and analytics to ...
Everyone hates to do it, and in truth there are few people who are good at it. And even though an earlier blog post from us talked about the increasing difficulty in selling over the phone, particularly to younger ...
Can You Sell to Millennial Engineers on the Phone? Recently we’ve had some discussion here at the agency about the use of tele-sales, and whether that time has passed. Is it possible to reach people and sell on the ...
Tech Accelerators Will Win the Marketing Battleground I was stunned to read this: Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech ...
CRM can be a powerful ally for senior managers or another frustrating software tool that fails to live up to its promises. We recently interviewed a wide variety of CEOs and marketing/sales VPs to uncover, after three ...