Goldstein Group Wins Gold for Technical Writing

Posted by Joel Goldstein

Jan 15, 2020 5:46:05 PM

Goldstein Group is proud to have taken home the Gold Rock, top honors, in the Technical Article category of the 2019 PRSA Cleveland Rocks Awards competition.

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Topics: B2B, lead generation, Inbound Marketing, marketing to engineers, content marketing, Lead nurturing, Integrated Marketing, business-to-business, White Paper, B2B Marketing

Accelerate Sales Ramp-up with a Better Approach.

Posted by Joel Goldstein

Jul 20, 2018 12:15:00 PM

B2B marketers seem to spend so much time preparing for product launches – get the web page launched, fuss over the data sheet, and prepare for searchability. Then, we throw it over the transom to the salespeople, and wonder why orders take so long to ramp up.  “Have at it, sales team.” But they have no input on key applications, competitive advantages, or who to target first. 

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Topics: lead generation, digital marketing

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Posted by Joel Goldstein

Dec 10, 2014 1:33:00 PM

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

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Topics: lead generation, marketing automation, Hubspot, Goldstein Group Communications, business-to-business

The Dirty Dozen: 12 Filthy-Great Ideas to Boost Quality Lead Flow

Posted by Joel Goldstein

Sep 19, 2014 11:00:00 AM

Who doesn't like the movie classic The Dirty Dozen?  While it would be boastful to say our
Lead Generation ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right.  A few previews:

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Topics: lead generation, website, marketing strategy, Goldstein Group Communications

Measuring Your Performance: Can You Beat IndyCar Racing With a Trip to Mars?

Posted by Joel Goldstein

Apr 24, 2014 1:27:00 PM

Our client Littelfuse faced an interesting challenge this past year when coming up with a campaign to replace its successful Speed2Design 2012 IndyCar promotion.  The company created a racing-themed promotion the year before to take engineers “behind the scenes” at four IndyCar races as a way to tie its circuit protection devices to high performance technology.  And you can’t get much more demanding in terms of engineering performance than IndyCar racing.

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Topics: Marketing, Littelfuse, social media, lead generation, brand building, advertising

Are You Asking The Magic Question On Your Lead Forms and Landing Pages?

Posted by Joel Goldstein

Apr 22, 2014 1:33:00 PM

For most companies, it’s not just about generating leads.  Most of us can do that, pretty easily.  It’s actually about generating OPPORTUNITIES.  How do we find people who are “sales-ready,” who are closer to buying than just early-stage researchers who enter the top of the funnel?  Late stage leads shorten the sales cycle and reduce our cost/lead, of course.  But how to separate out the top-of-funnel from middle- or even bottom-of-funnel inquiries?

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Topics: lead generation, landing pages, lead forms

It’s Pure Marketing Madness: Let’s Put an End to Lead Generation

Posted by Joel Goldstein

Mar 25, 2014 9:44:00 AM

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Topics: Marketing, lead generation, Inbound Marketing, Hubspot

The Home Run of Lead Generation: Your Handbook

Posted by Joel Goldstein

Mar 19, 2014 9:31:00 AM

What’s the most successful lead generation campaign we’ve ever run?  Without a doubt, it’s a tutorial handbook.  Regardless of the industry or the client, customers and prospects loveNew Call-to-Action handbooks.  If you’re looking for leads, look to the handbook.

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Topics: Marketing, lead generation, advertising

The Three Most Important Questions to Answer for Improving Your Lead Generation ROI

Posted by Joel Goldstein

Dec 3, 2013 7:07:00 PM

B-to-B companies today rely on their websites to generate a steady stream of qualified leads. But too many companies focus on improving their search engine rankings (which is certainly important!) without following through by examining their websites critically. Does the site do as much as it can in converting passing visitors into actual sales opportunities?

Answer these three preliminary questions as a foundation for website lead generation:

  1. What should you pay for a lead? Many companies don’t know what they’re really paying for a lead (it’s important to note that we’re not talking about a sales-ready opportunity but an initial sales inquiry). You can’t improve your performance until you’ve first calculated your current performance, and then benchmarked it against others. Marketing Sherpa, the B-to-B consulting firm, published data showing B-to-B marketers pay less than $20.

  2. What conversion rate should you have? The study went on to calculate the conversion rate of visitors to leads from a site. Is 4% a good rate? Should it be 20%? It’s important for goalsetting to compare your conversion rate to current levels as well as B-to-B benchmarks.

  3. What techniques work best for conversion? It’s pretty simple—now that you know what to pay, and what conversion levels to expect, it’s time to turn your site into a lead machine.

Hubspot, one of the larger inbound marketing software companies, points to its own research, which confirms MarketingSherpa’s findings. Hubspot’s recent data shows that 60% of companies will execute inbound marketing strategies in 2013, and that marketers will allocate 34% of their overall budgets to inbound tactics. That’s a massive shift away from traditional marketing or brand advertising.

Our White Paper publishes all three studies mentioned above, so you can benchmark your own Lead Generation ROI performance.

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Topics: lead generation, marketing automation, website, Goldstein Group Communications, business-to-business

Six Ways to Boost Your Website Lead Flow by the End of the Day

Posted by Joel Goldstein

Nov 20, 2013 12:04:00 PM

Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just about everyone has heard this marketing comment: “I know half of my marketing is wasted; I just don’t know which half.” Now, with Marketing Automation software, we can know.

Here are the six most immediate and effective tactics for boosting lead conversion on a B-to-B marketer’s site.

  1. Engage with visuals, by using more pictures, videos, animated demos and infographics. People read less and less than in the past; that’s particularly evident online.

  2. More offers on the home page. Although websites were once thought of as your brand’s front door (and that’s still the case to some degree), a true lead-generating website is crafted with offers and engagement in mind.

  3. “Don’t tell me what you do; tell me what you do BETTER.” Your copy will dramatically improve when you build buyer personas that describe your target customers, their pain points, and how you’re uniquely qualified to solve them.

  4. It’s basic but too often overlooked. Put a short lead form in the upper right corner of your home page, and make sure it includes the “magic question:” Do you have an active project and when?

  5. Remarketing banners are working magic now. They’re a relatively new technique, and they’re proving wildly effective in generating quality lead flow for our B-to-B clients.

  6. Live chat. Long a staple of consumer sites, inexpensive live chat tools are becoming more common – and therefore will be more expected – on B-to-B sites.

Read more about each idea, and see samples, from our white paper on Boost Your Website Lead Flow

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Topics: Marketing, lead generation, marketing automation, website, Goldstein Group Communications

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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