We marketers seem to spend so much time preparing for product launches – get the web page launched, fuss over the data sheet, and prepare for searchability. Then, we throw it over the transom to the salespeople, and wonder why orders take so long to ramp up. “Have at it, sales team.” But they have no input on key applications, competitive advantages, or who to target first.
Marketers can shorten their sales startup by preparing a detailed Sales Pillar, just like you build Content Pillars, to point the team in the right direction, right from the start:
- What’s the sales strategy?
- What’s the UNIQUE value prop for this product?
- How do I beat my competitors with this product?
- What applications or industries are most likely to buy the fastest?
In our newest White Paper we cover these questions and more that you need to ask to get your Sales Pillar in shape. Answers to these questions will form a powerful selling tool to kick off any sales initiative and Sales Guide that will shorten their learning curve. Click below to get the checklist!