Does Paid Search Work? A Case Study

Posted by Joel Goldstein

Apr 16, 2014 3:01:00 PM

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors.  The big question for many is, are the clicks worth it?  Is there a way to track which clicks matter, not just count clicks?

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Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo

5 New Ways We’re Using Google Advertising to Drive Leads

Posted by Joel Goldstein

Apr 10, 2014 11:56:00 AM

Yes, it’s tough keeping up with all the changes in online marketing.  In our shop, we talk aboutNew Call-to-Action how as marketers are jobs are changing every two years, with new tools and technologies to master.

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Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm

How Should You Budget for 2014

Posted by Joel Goldstein

Oct 10, 2013 11:36:00 AM

The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa.  They routinely publish the most relevant and accurate data about trends and directions for our industry that help B-to-B marketers make the right calls in where to invest time and dollars for improving ROI.

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Topics: social media, SEO, PPC, website, content marketing

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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