Paid search advertising on Google, Yahoo! Etc. has its fans and detractors. The big question for many is, are the clicks worth it? Is there a way to track which clicks matter, not just count clicks?
Does Paid Search Work? A Case Study
Apr 16, 2014 3:01:00 PM
Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo
5 New Ways We’re Using Google Advertising to Drive Leads
Apr 10, 2014 11:56:00 AM
Yes, it’s tough keeping up with all the changes in online marketing. In our shop, we talk about
how as marketers are jobs are changing every two years, with new tools and technologies to master.
Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm
How Should You Budget for 2014
Oct 10, 2013 11:36:00 AM
The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa. They routinely publish the most relevant and accurate data about trends and directions for our industry that help B-to-B marketers make the right calls in where to invest time and dollars for improving ROI.
Topics: social media, SEO, PPC, website, content marketing