GGC Blog | PPC

Optimize Search for Voice and Featured Snippets

Dec 9, 2019 2:01:28 PM

Personal assistants are becoming more popular on mobile devices and smart speakers, with people in every age group taking advantage of their ease of use. What you might not realize is that this trend affects your search engine optimization in two ways.

First, you need to be sure you’re optimizing for voice search. Because if you aren’t, your competitors are. And second, featured snippets are becoming more sought after with folks looking for the quickest answer. In short, optimizing for voice search now goes hand-in-hand with optimizing for featured snippets.

Topics: Google AdWords, PPC, B2B Marketing, featured snippets

Does Paid Search Work? A Case Study

Posted by Joel Goldstein

Apr 16, 2014 3:01:00 PM

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors. The big question for many is, are the clicks worth it? Is there a way to track which clicks matter, not just count clicks?

Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo

5 New Ways We’re Using Google Advertising to Drive Leads

Posted by Joel Goldstein

Apr 10, 2014 11:56:00 AM

Yes, it’s tough keeping up with all the changes in online marketing. In our shop, we talk about how as marketers are jobs are changing every two years, with new tools and technologies to master.

Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm

How Should You Budget for 2014

Posted by Joel Goldstein

Oct 10, 2013 11:36:00 AM

The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa. They routinely publish the most relevant and accurate data about trends and directions for our industry that help B-to-B marketers make the right calls in where to invest time and dollars for improving ROI.

Topics: social media, SEO, PPC, website, content marketing