Solon, Ohio – September 30, 2013 – Goldstein Group Communications, a leading business-to-business lead generation and branding agency, has achieved the Silver Level Hubspot Reseller Status just five months after signing on as a Value Added Reseller (VAR). Officials from Hubspot, the industry’s top marketing automation software tools for managing b-to-b lead generation programs, said only 10 percent of its thousands of agency VARs hold Silver Level status. Silver level designations are determined based on the number and size of accounts being managed through Hubspot software.
“We’re proud to have reached this level so rapidly after becoming a Hubspot VAR,” said Joel Goldstein, agency president. “Our agency’s 20-year roots have always been tied to lead generation for industrial marketers, and we’ve been impressed by the power of Hubspot’s analytical tools to build programs that generate higher quality opportunities for our clients. Marketing automation software promises to be a true game-changer for marketers who have always wanted to know which campaigns produced the best return.”
Goldstein Group is using Hubspot as a platform to track all of a company’s lead generation programs, from online advertising to trade shows to email marketing campaigns and search engine optimization. The tool provides advanced analytical capabilities that allow companies to identify which marketing campaigns produce the most inquiries, and, more importantly, which inquiries convert into customers.
“Marketing automation allows us as marketers to go so much farther than providing award-winning creative to clients,” Goldstein said. “Now, we have the ROI tools to identify what programs really matter, or which marketing themes, products and strategies convert into actual customers. While b-to-b marketers have talked about ROI measurement for decades, going back to the forgotten days of print magazine bingo cards, now software and web analytics have finally gotten to the point where true ROI measurement is possible.”
Goldstein Group Communications, a technology b-to-b agency, brings an unusual combination of corporate communications management and engineer-level writing capability to its national client roster. With deep experience in electronics and industrial markets, the agency is able to draw on its skills to articulate with impact and clarity the technical advantages its clients bring to their customers. Unlike other agencies, staff members for the most part have built their careers on the corporate side of the desk, rather than as agency executives, a perspective that results in a higher level of accountability and measurability in the agency’s programs.