Goldstein Group Communications announced that it has added Anastasia Fete as marketing manager to its team of marketing communications experts.

Fete will focus on building brands and industry exposure for clients seeking to generate leads and grow market share. Fete’s career has been spent working on the strategy and execution of B-to-B marketing campaigns for both non-profits and privately owned companies.

“Anastasia brings our agency strong capabilities in a wide variety of sales channels important to our client base,” said agency President Joel Goldstein.  “Her deep experience in digital marketing as well as her educational background in cognitive science will be particularly relevant to our clients seeking to find new ways to connect with an increasingly diverse customer base.”

Prior to joining Goldstein Group Communications, Fete worked for a national distributor of health and wellness supplies, where she was responsible for managing its email, advertising, print, and product pipeline initiatives.

Topics: B2B, Goldstein Group Communications

How will this affect my Paid Search Campaigns?
Last month, Google removed the familiar ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them.

There will now be 4 ads at the top of the page appearing above the organic search listings. There will also be three ads that appear at the very bottom of the page. These changes are creating a more streamlined structure that looks more like the mobile search engine results page.

Topics: Google AdWords

Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings.

So making sure you’re serving up a mobile-friendly website is no longer a nice-to-have for down the road; it’s a have-to-have for today.

Google has announced that at the beginning of May they will give mobile friendly websites even more ranking priority than before.

Klemen Kloboves, a Google Software Engineer, wrote, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Need more convincing? Here’s two stats:

• As of 2014, there are more mobile phones and computers sold than desktops, according to Morgan Stanley.
• In 2015 in the US, adults spent more time on digital media than on desktop minutes, 51% to 42%. (Source: KPCB)

Topics: website, mobile

Lois Moncrief, host of the “BusinessOnlineBlastoff” podcast, interviewed Joel Goldstein about his insights on his career in marketing communications and tips for others interested in the business. He shares his perspective on how he grew Goldstein Group Communications from a small public relations firm to the full service digital marketing agency it is today. Part 1 of the interview, which first aired on September 7, 2015, is titled “042: His Road to Success & Biz Tips for You”; Part 2, which first aired on September 8, 2015, is titled “043: Branding, Marketing, & Message.”

Topics: PR, Goldstein Group Communications

The lead gen campaign you run today will be different than the one you ran 2 years ago.

Topics: Marketing, Inbound Marketing, 2014 ad planning, blog

Topics: Marketing, email marketing, Goldstein Group Communications

 Google continues its “relevancy” campaign with changes to its Paid Search Program.  Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google site extensions and other advanced programming techniques, you’ll outrank competitors that don’t.  That’s why we do site extensions and other programs for our Google paid programs.  They’ll be even more important going forward.  Hubspot did a nice blog post on this to give you some background.  Click here to read the blog post. 

Topics: paid search, Google, sitelinks, Hubspot, Google extensions

We believe effective Marketing Communications must travel through a disciplined six-step
process if it is to have impact.

Topics: Marketing, lead generation, marketing automation, advertising, Hubspot, Lead nurturing, Pardot, Goldstein Group Communications

Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or solve an important technical challenge. All too often, products that fail to hit their sales targets do so as the result of ineffective marketing. Simply building the best product in your category is no guarantee the buying public will reward you with their business.

Topics: Marketing, technology, business-to-business

We’ve said in the past that the b-to-b industry is focused on Marketing Automation today, as much as it used to be focused on social media 3 years ago.  And a story from B-to-B Magazine confirms that companies are aggressively ramping up spending in this area.  An excerpt from an August 19 article:

Topics: marketing automation, business-to-business