Cyndi Friedel

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Goldstein Group Communications Adds Anastasia Fete to its Account Management Team

Posted by Cyndi Friedel

Jun 30, 2016 9:09:36 AM

Goldstein Group Communications announced that it has added Anastasia Fete as marketing manager to its team of marketing communications experts.

Fete will focus on building brands and industry exposure for clients seeking to generate leads and grow market share. Fete’s career has been spent working on the strategy and execution of B-to-B marketing campaigns for both non-profits and privately owned companies.

“Anastasia brings our agency strong capabilities in a wide variety of sales channels important to our client base,” said agency President Joel Goldstein.  “Her deep experience in digital marketing as well as her educational background in cognitive science will be particularly relevant to our clients seeking to find new ways to connect with an increasingly diverse customer base.”

Prior to joining Goldstein Group Communications, Fete worked for a national distributor of health and wellness supplies, where she was responsible for managing its email, advertising, print, and product pipeline initiatives.

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Topics: B2B, Goldstein Group Communications

No More Google Side Ads.  What Does This Mean?

Posted by Cyndi Friedel

Mar 28, 2016 11:23:35 AM

How will this affect my Paid Search Campaigns?
Last month, Google removed the familiar ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them.

There will now be 4 ads at the top of the page appearing above the organic search listings. There will also be three ads that appear at the very bottom of the page. These changes are creating a more streamlined structure that looks more like the mobile search engine results page.

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Topics: Google AdWords

Is Your Website Mobile Friendly?

Posted by Cyndi Friedel

Mar 24, 2016 10:30:47 AM

Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings.

So making sure you’re serving up a mobile-friendly website is no longer a nice-to-have for down the road; it’s a have-to-have for today.

Google has announced that at the beginning of May they will give mobile friendly websites even more ranking priority than before.

Klemen Kloboves, a Google Software Engineer, wrote, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Need more convincing? Here’s two stats:

  • As of 2014, there are more mobile phones and computers sold than desktops, according to Morgan Stanley.
  • In 2015 in the US, adults spent more time on digital media than on desktop minutes, 51% to 42%. (Source: KPCB)
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Topics: website, mobile

Joel Goldstein, Goldstein Group Communications, Talks Marketing Career, Tips

Posted by Cyndi Friedel

Nov 30, 2015 10:58:08 AM

Lois Moncrief, host of the “BusinessOnlineBlastoff” podcast, interviewed Joel Goldstein about his insights on his career in marketing communications and tips for others interested in the business. He shares his perspective on how he grew Goldstein Group Communications from a small public relations firm to the full service digital marketing agency it is today. Part 1 of the interview, which first aired on September 7, 2015, is titled “042: His Road to Success & Biz Tips for You”; Part 2, which first aired on September 8, 2015, is titled “043: Branding, Marketing, & Message.”

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Topics: PR, Goldstein Group Communications

Inbound Marketing Checklist: 10 Things You Can’t Afford to Miss

Posted by Cyndi Friedel

Apr 1, 2014 2:12:00 PM

The lead gen campaign you run today will be different than the one you ran 2 years ago.Inbound Marketing Checklist

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Topics: Marketing, Inbound Marketing, 2014 ad planning, blog

4 Magic Words That Lead to More Email Opens and Clicks

Posted by Cyndi Friedel

Jan 13, 2014 12:40:00 PM

I always thought the word “newsletter” in a subject line was a turn-off.  Who, after all, really comes to work in the morning just hoping they can find more newsletters to subscribe to?  And, now thanks to list rental company Avrick Direct, we’ve got stats to show which words lead to more opens – and which words get you ignored (yes, Virginia, newsletter is on the “no” list).

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Topics: Marketing, email marketing, Goldstein Group Communications

Google Paid Search – Sitelinks and Ad Extensions Become More Important

Posted by Cyndi Friedel

Nov 4, 2013 12:13:00 PM

 Google continues its “relevancy” campaign with changes to its Paid Search Program.  Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google site extensions and other advanced programming techniques, you’ll outrank competitors that don’t.  That’s why we do site extensions and other programs for our Google paid programs.  They’ll be even more important going forward.  Hubspot did a nice blog post on this to give you some background.  Click here to read the blog post. 

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Topics: paid search, Google, sitelinks, Hubspot, Google extensions

Making Sure Marketing Communications Works

Posted by Cyndi Friedel

Oct 30, 2013 10:40:00 AM

We believe effective Marketing Communications must travel through a disciplined six-step
process if it is to have impact.

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Topics: Marketing, lead generation, marketing automation, advertising, Hubspot, Lead nurturing, Pardot, Goldstein Group Communications

Why is tech marketing so bad? And what can we do instead?

Posted by Cyndi Friedel

Oct 15, 2013 12:05:00 PM

Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or solve an important technical challenge. All too often, products that fail to hit their sales targets do so as the result of ineffective marketing. Simply building the best product in your category is no guarantee the buying public will reward you with their business.

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Topics: Marketing, technology, business-to-business

Marketing Automation Spending to Increase in 2014

Posted by Cyndi Friedel

Oct 7, 2013 12:07:00 PM

We’ve said in the past that the b-to-b industry is focused on Marketing Automation today, as much as it used to be focused on social media 3 years ago.  And a story from B-to-B Magazine confirms that companies are aggressively ramping up spending in this area.  An excerpt from an August 19 article:

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Topics: marketing automation, business-to-business

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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