Google continues its “relevancy” campaign with changes to its Paid Search Program.  Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google site extensions and other advanced programming techniques, you’ll outrank competitors that don’t.  That’s why we do site extensions and other programs for our Google paid programs.  They’ll be even more important going forward.  Hubspot did a nice blog post on this to give you some background.  Click here to read the blog post.