By now you’ve heard the word Millennial, and if you work in Marketing, you have probably heard it a lot. But, do you know how to speak Millennial? Or better yet, do you know how to hold a Millennial’s attention for more than 10 seconds?

What’s the deal with 10 seconds? We’ll get to that in a minute. 

In our latest eBook, we break it down for you, and help you learn all you need to know about the demographic with today’s highest buying power.  For example, did you know that half of people researching B-to-B products online are Millennials? Or that they like their information clear and concise and Snapchat-sized, hence the 10 seconds reference?

But what does this mean for you? Marketing in B-to-B has always been a different game. The rules are becoming a little more, well, authentic. Authenticity is something Millennials care a lot about. Authentic experience is now valued higher than a traditional brand interaction. B-to-B brands need to be more human, more relevant, and more engaging to stay competitive in today’s market. In fact, many Millennials prefer to listen to colleagues and peer testimonials over trusted news outlets, making traditional advertising that more challenging.

One in five Millennials is already in a position to be your next customer, or your competitor’s. Does your online content and marketing strategy pass the test? Download our new eBook today to find out!