Brandi McElhatten

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Goldstein Group has gone to the dogs . . . .

Posted by Brandi McElhatten

Feb 6, 2019 1:34:27 PM

Well, not literally . . . but in case you missed our latest newsletter, we wanted to catch you up about some changes around here. 

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Joel Goldstein Speaks on Digital Marketing at IT Expo

Posted by Brandi McElhatten

Feb 10, 2017 10:16:54 AM

 

Goldstein Group Communications agency president Joel Goldstein spoke this week at the IT Expo 2017 technology conference in Fort Lauderdale, FL. The event is held annually for technology manufacturers, software developers and resellers that sell to IT/telecom/Internet executives. Goldstein’s talk, “Digital Marketing Techniques that Actually Work,” follows the agency’s 10-step process for planning, creating, executing and measuring digital marketing programs for b-to-b companies. Built on the agency’s “Measurably Better Marketing” model, the 10 steps create a logical progression of defined steps that any company can follow to building a marketing program that is measurable and able to improve over time.

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Topics: Marketing, B2B, Joel Goldstein, IT EXPO

Goldstein Group Communications Adds Kevin Hatgas to its Marketing Communications Team

Posted by Brandi McElhatten

Jan 13, 2017 2:49:50 PM

Goldstein Group Communications announced that it has added Kevin Hatgas as social media specialist to its team of marketing communications experts. Hatgas will focus on building client brand and industry exposure to generate leads and grow market share through social media and paid search. 

Hatgas’s career has been spent creating and executing multi-channel marketing plans with a specialization in social media, web, and email marketing. 

“We are excited to add Kevin to our team of marketing professionals,” said agency President Joel Goldstein.  “His expertise will continue our focus on social media and garner the results that our clients deserve.” 

Prior to joining Goldstein Group Communications, Hatgas worked in higher education where he was responsible for marketing communications efforts – both digital and print – for a university and its broad alumni base. 

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Topics: B2B, social media, Goldstein Group Communications

2017 B-to-B Marketing Budget Review

Posted by Brandi McElhatten

Nov 18, 2016 1:47:38 PM


It’s that time of year for b-to-b businesses - and there are a few things to consider before your company begins implementing your 2017 Marketing Budget.

You’ve made your budget, but are your numbers good? According to the annual CMO (Chief Marketing Officer) Survey the magic number to budget is 7.5% of your annual revenue. The US Small Business Administration concurs with their percentage being 7 – 8% of revenue.

The landscape for sales and marketing is more competitive

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Topics: Marketing, Budgeting

Understanding Millennial Marketing

Posted by Brandi McElhatten

Oct 18, 2016 2:13:58 PM

By now you’ve heard the word Millennial, and if you work in Marketing, you have probably heard it a lot. But, do you know how to speak Millennial? Or better yet, do you know how to hold a Millennial’s attention for more than 10 seconds?

What’s the deal with 10 seconds? We’ll get to that in a minute. 

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Jennie Ford Speaks to AMA Panel on Digital Marketing Careers

Posted by Brandi McElhatten

Oct 11, 2016 11:15:17 AM

Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on October 6.  The panel was one of a series of events connected to AMA’s Marketing Week.

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Topics: Marketing, PR, digital marketing, AMA, Education

7 Steps to Drive Marketing ROI

Posted by Brandi McElhatten

Apr 19, 2016 2:10:18 PM

 

Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase “not so long ago” refers to 6 months ago. Ok, ok - maybe not 6 months ago per se. The fact is that it is continually harder for a company to get its message out to who it’s trying to reach. A good Marketing professional knows what content generates a response, and what generates clicks.

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Topics: Marketing, ROI, CRM, eBook

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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