Goldstein Group Communications agency president Joel Goldstein spoke this week at the IT Expo 2017 technology conference in Fort Lauderdale, FL. The event is held annually for technology manufacturers, software developers and resellers that sell to IT/telecom/Internet executives. Goldstein’s talk, “Digital Marketing Techniques that Actually Work,” follows the agency’s 10-step process for planning, creating, executing and measuring digital marketing programs for b-to-b companies. Built on the agency’s “Measurably Better Marketing” model, the 10 steps create a logical progression of defined steps that any company can follow to building a marketing program that is measurable and able to improve over time.

“Companies typically come to us overwhelmed with all the various elements they can choose in digital marketing today, or they’re not sure what to do to achieve any meaningful ROI,” Goldstein said. “Digital marketing today is so well defined, and so measurable, that we can instantly see what works and what doesn’t, and build a program over time that produces true opportunities and revenues – not just web visits and clicks.”

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