Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firmyou’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what theyDON’T say. In our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner thatwill provide the very best fit.
I won’t tell you all six, but here’s a teaser about two of them:
“We don’t care about generating any leads for you.” Sounds counter-intuitive for an agency to say that, but we’re focused onmuch more than just lead gen. At this point, generating leads for most companies isn’t that complicated. In the engineering space we work most in, it’spretty simplewhat people will respond to – calculators, buyers guides, webinars, handbooks. The true value for us and anymarketing team is nothow many leads you’re dumping into a database, but how you’re HARVESTING those leads and converting them into revenue. That’s the real conversation to have with clients.
“We work for free.” Again, more counter-intuitives, butbecause we’re doing more and more work on the sales side of the house, not just marketing, we’re able to generate actual revenue, not just leads and clicks, for clients, at volumes that MORE than pay for our services. True marketing today has a higher bar for performance thatfocuseson outcomes, not just awareness and activity.
Read more on these two andget the rest of our list on what to listen for during that agency pitch by downloading our latest white paper.