Powering Your Marketing Engine


Choosing a B2B Marketing Agency: Six Things You’re Not Likely to Hear in an Agency Pitch.

December 15, 2022   Posted By Joel Goldstein

Making choices shouldn’t be difficult, but we all know sometimes it’s easy to be overwhelmed by all the options. If you’re in the market for a marketing firm you’ve probably read a dozen articles about how to select an agency. Sometimes, it’s not what the contenders say in their presentations (which often can sound the same), but what they DON’T sayIn our newest White Paper, we tell you six things you aren’t likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit 

 businessman working with new modern computer show social network structure


I won’t tell you all six, but here’s a teaser about two of them: 

  • “We don’t care about generating any leads for you.” Sounds counter-intuitive for an agency to say that, but we’re focused on much more than just lead gen.  At this point, generating leads for most companies isn’t that complicated.  In the engineering space we work most in, it’s pretty simple what people will respond to – calculators, buyers guides, webinars, handbooks.  The true value for us and any marketing team is not how many leads you’re dumping into a database, but how you’re HARVESTING those leads and converting them into revenue.  That’s the real conversation to have with clients. 
  • “We work for free.” Again, more counter-intuitives, but because we’re doing more and more work on the sales side of the house, not just marketing, we’re able to generate actual revenue, not just leads and clicks, for clients, at volumes that MORE than pay for our services. True marketing today has a higher bar for performance that focuses on outcomes, not just awareness and activity. 

Read more on these two and get the rest of our list on what to listen for during that agency pitch by downloading our latest white paper.  

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