It’s hard to believe it's already Fall. Today we’re looking back on our second Annual GGC Marketing Summer Camp held at our office in August. It was so nice to welcome clients and friends alike, to catch up and learn a thing or two (and eat lots of tacos and ice cream).
We were excited to welcome our guest speakers, Alan Gaffney, VP of Digital Marketing for Parker Hannifin and Scott McAfferty, co-founder of Design World’s parent WTWH Media to get some insight on their side of the industry. We’ll be covering their presentations on the blog in the coming weeks.
It was an interesting talk about everything from digital marketing and customer service to how companies are using AI and marketing automation to leverage marketing impact. It’s always great to hear other perspectives and experiences about what works and what doesn’t.
It’s clear that not only is messaging an important component for our clients, but how we deliver that messaging and engage with customers and clients alike. Content is key, but so is making sure that content gets delivered to generate the most impact.
“Marketers must have increasing ROI to justify marketing investment.” - Scott McAfferty
If you attended the GGC Marketing Summer Camp, did you have any key takeaways? If you didn't, make sure you subscribe to our email updates to not only find out what you missed, but make sure you don't miss out on the fun next year!