Goldstein Group Communications, Inc. (GGC) was named the winner in the PR News’ Agency Elite Awards in the category of Content Marketing, in connection with the agency’s work for its client Littelfuse and its Speed2Design (www.speed2design.com) campaign.
The Agency Elite Awards is an international competition judged by corporate agency and academic leaders in the field as well as by the staff of PR News. Winners are chosen based on creativity, innovation, sound planning, implementation and outcomes.
GGC and Littelfuse, the global leader in circuit protection devices, created the campaign as a unique b-to-b branding experience that tapped into the fascination with advanced technology held by the company’s engineering customer base. To drive the initiative, GGC created a series of content maps, infographics, videos, articles, webinars and blog content that generated record web traffic and lead flow for Littelfuse. The agency tied the campaign together with a Google Glass promotion that captured the attention of the client’s engineering target.
Campaign results exceeded the goals of the Speed2Design effort:
44 article placements in 12 different publications
11,299 new leads to the database, nearly doubling the campaign goal
1,444 new registrants to the new Littelfuse iDesign app
Growth in new contacts to the database by 33%, with no increase in budget.
“The overall response to Littelfuse Speed2Design has far exceeded our expectations. Its overwhelming success in reaching electronics engineers represents an important turning point for our company’s marketing program,” noted Rhonda Stratton, global marketing communications manager at Littelfuse. “GGC helped us realize the lasting value of using targeted editorial content, social media and creative contests to engage our customers and motivate them to implement circuit protection early in the design process.”
Goldstein Group Communications (GGC) creates high impact branding and lead generation programs for b-to-b companies that are seeking more powerful ways to find and keep customers. GGC was founded in 1992 as a public relations agency and today represents both entrepreneurial and billion-dollar multi-national firms throughout the country, with 50% of revenues coming from clients outside Ohio. GGC combines both left-brain analytics with right-brain creativity to provide a powerful marketing approach that leads to “Measurably Better Marketing.”
Written by Loren S. Meck: Goldstein Group account manager. B2B marketing automation maverick. Friend to the 'content strategy challenged'. Forever exploring the inbound marketing, content marketing and social media frontiers. Graduated Summa Cum Laude from the School of Hard Knocks. Unpublished novelist.