Google Fred Update and What It Means to You Between the first and second week of March 2017, web marketers were scrambling to discover the meaning and far-reaching effects of the Google Fred Update. Understanding Google ...
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Engineers are not like the rest of us. Or, perhaps, maybe they are? Many companies are confused about how to market to engineers. In fact, while there are similarities, the technical buyer and engineering community does ...
There are quite a few assumptions people make about the “right” way to reach engineers. In fact, at some recent focus groups on marketing to engineers conducted by two of our clients, there were a variety of surprises ...
CRM can be a powerful ally for senior managers or another frustrating software tool that fails to live up to its promises. We recently interviewed a wide variety of CEOs and marketing/sales VPs to uncover, after three ...
Goldstein Group Communications agency president Joel Goldstein spoke this week at the IT Expo 2017 technology conference in Fort Lauderdale, FL. The event is held annually for technology manufacturers, software ...
Goldstein Group Communications announced that it has added Kevin Hatgas as social media specialist to its team of marketing communications experts. Hatgas will focus on building client brand and industry exposure to ...
It’s a new year, so we’re all making big, big plans for 2017. But as we all know, any forward-looking plan has to take into account a look backward at what worked, and what didn’t. No news there. We all want to spend ...
It’s that time of year for b-to-b businesses - and there are a few things to consider before your company begins implementing your 2017 Marketing Budget. You’ve made your budget, but are your numbers good? According to ...
By now you’ve heard the word Millennial, and if you work in Marketing, you have probably heard it a lot. But, do you know how to speak Millennial? Or better yet, do you know how to hold a Millennial’s attention for more ...
Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on October 6. The panel was one of a series of ...
Goldstein Group Communications announced that it has added Anastasia Fete as marketing manager to its team of marketing communications experts. Fete will focus on building brands and industry exposure for clients ...
Not so long ago a company could send a newsletter and have an 80% open rate, or post on social media and have copious amounts of impressions and clicks. Of course with today’s rapidly evolving online world, the phrase ...
How will this affect my Paid Search Campaigns? Last month, Google removed the familiar ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them. ...
Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings. So making sure you’re serving ...
Goldstein Group Communications announced that it has added Jennie Ford as digital marketing manager to its team of marketing communications experts. Ford will focus on content syndication and growing client exposure and ...
Extending a Happy Holidays greeting to someone doesn’t seem to be too “edgy” or a wild idea. At least I didn’t think so. But perhaps I’ve always been wrong, or perhaps the national narrative lately has changed how we ...