Better Web Performance and Visibility Depends on Core Web Vitals
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A solid public relations, strategy should be at the core of every B2B sales and marketing plan. Selling to a business is different than B2C marketing – you have to showcase your technical depth and prove your expertise ...
At my first job after college, my manager groused, “You think you know how to proofread, but I’m going to teach you the right way, and everybody else is wrong.” He was like that, a curmudgeon, rigid and old-fashioned in ...
HubSpot, the marketing industry’s leading marketing automation software platform, has named B2B agency Goldstein Group Communications as a Diamond level Value Added Reseller. HubSpot has 5500+ VARs around the world, ...
As part of the agency’s continued growth strategy, GGC promoted a variety of team members to leadership positions within the agency.
Goldstein Group Communications is thrilled to announce the addition of Jed Davis as Web Development Manager.
How Healthy Is Your B2B Martech Innovation Stack? We’ve long held that the impact of technology plays a significant role in marketing impact. At this stage, every company has a website, a search program and email ...
Benjamin Franklin told us that the only things certain this world are death and taxes, but COVID has added something new to the list: uncertainty. That applies to every corner of B2B marketing and lead generation, of ...
Social distancing doesn't mean we get to put sales on hold. As with everything related to the virus, new patterns and behaviors are taking place, and it's likely to shape our method of sales and marketing in permanent ...
When many of our prospects are working from home and with many trade shows cancelled, it’s even more of a challenge to engage potential customers. Where will you find the sales leads you need to keep your pipelines ...
In a recent survey by IEEE Globalspec, 61% of B2B marketers reported they were re-allocating portions of their budget to digital marketing in response to the COVID downturn. It’s not surprising–purchase decision-making ...
During the past few weeks, some agency clients are continuing to do business uninterrupted, some are seeing declines in orders, some are even seeing increases if they’re tied to some product critical for combatting the ...
2020 was finally going to be the year for the new company website! Until the coronavirus came along. Many companies have put their new website development plans on hold, but the sales and marketing machine needs to ...
Carolyn Polanski has been promoted to become GGC’s Senior Account Director. In this role, Carolyn will serve as a member of the agency’s management team and lead the account service staff. In her new position, Carolyn ...
Sometimes customers say the darndest things. In our work with clients, we see companies struggle to include the customer’s voice in their messaging and even in their product development efforts. It’s quite a challenge, ...
You have a blog and you post at regular intervals. Great, lots of companies do. But oh, finding those topics … Probably the most difficult part of maintaining a B2B blog is finding appropriate topics. Everyone’s got a ...