GGComm Blog

Understanding Millennial Marketing

Posted by Brandi McElhatten

Oct 18, 2016 2:13:58 PM

By now you’ve heard the word Millennial, and if you work in Marketing, you have probably heard it a lot. But, do you know how to speak Millennial? Or better yet, do you know how to hold a Millennial’s attention for more than 10 seconds?

What’s the deal with 10 seconds? We’ll get to that in a minute. 

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Jennie Ford Speaks to AMA Panel on Digital Marketing Careers

Posted by Brandi McElhatten

Oct 11, 2016 11:15:17 AM

Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (, was a featured panelist at the American Marketing Association event in Cleveland on October 6.  The panel was one of a series of events connected to AMA’s Marketing Week.

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Topics: Marketing, PR, digital marketing, AMA, Education

Goldstein Group Communications Adds Anastasia Fete to its Account Management Team

Posted by Cyndi Friedel

Jun 30, 2016 9:09:36 AM

Goldstein Group Communications announced that it has added Anastasia Fete as marketing manager to its team of marketing communications experts.

Fete will focus on building brands and industry exposure for clients seeking to generate leads and grow market share. Fete’s career has been spent working on the strategy and execution of B-to-B marketing campaigns for both non-profits and privately owned companies.

“Anastasia brings our agency strong capabilities in a wide variety of sales channels important to our client base,” said agency President Joel Goldstein.  “Her deep experience in digital marketing as well as her educational background in cognitive science will be particularly relevant to our clients seeking to find new ways to connect with an increasingly diverse customer base.”

Prior to joining Goldstein Group Communications, Fete worked for a national distributor of health and wellness supplies, where she was responsible for managing its email, advertising, print, and product pipeline initiatives.

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Topics: B2B, Goldstein Group Communications

7 Steps to Drive Marketing ROI

Posted by Brandi McElhatten

Apr 19, 2016 2:10:18 PM


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Topics: Marketing, ROI, CRM, eBook

No More Google Side Ads.  What Does This Mean?

Posted by Cyndi Friedel

Mar 28, 2016 11:23:35 AM

How will this affect my Paid Search Campaigns?
Last month, Google removed the familiar ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them.

There will now be 4 ads at the top of the page appearing above the organic search listings. There will also be three ads that appear at the very bottom of the page. These changes are creating a more streamlined structure that looks more like the mobile search engine results page.

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Topics: Google AdWords

Is Your Website Mobile Friendly?

Posted by Cyndi Friedel

Mar 24, 2016 10:30:47 AM

Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings.

So making sure you’re serving up a mobile-friendly website is no longer a nice-to-have for down the road; it’s a have-to-have for today.

Google has announced that at the beginning of May they will give mobile friendly websites even more ranking priority than before.

Klemen Kloboves, a Google Software Engineer, wrote, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Need more convincing? Here’s two stats:

  • As of 2014, there are more mobile phones and computers sold than desktops, according to Morgan Stanley.
  • In 2015 in the US, adults spent more time on digital media than on desktop minutes, 51% to 42%. (Source: KPCB)
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Topics: website, mobile

Jennie Ford Joins Goldstein Group Communications

Posted by Joel Goldstein

Jan 25, 2016 4:43:23 PM

Goldstein Group Communications announced that it has added Jennie Ford as digital marketing manager to its team of marketing communications experts. Ford will focus on content syndication and growing client exposure and engagement to generate leads and grow market share by building on the agency’s expertise in manufacturing and engineering-related fields.

Ford joins us from a public relations firm where she served two years as their digital marketing manager. She is an expert in developing and executing award-winning digital programs for various clients including manufacturing, healthcare, government and nonprofit.

“Jennie complements our team by bringing a fresh perspective and her extensive knowledge in optimizing digital marketing channels,” said agency President Joel Goldstein. “Because of her hands-on experience conceptualizing and producing marketing campaigns that tie to a successful sales process, she’ll be able to create powerful and high impact programs for our clients.”

Ford’s early career was spent serving in the United States Army- National Guard as an avionics communication systems repairer. Later she provided digital marketing strategies for local Cleveland businesses to reach new audiences.

More recently, Ford founded her own SEO firm in Northeast Ohio, where she developed optimized content for social media, websites and advertising channels. She holds a Bachelor of Arts in Communication and Master of Arts in Communication: Applied Theory and Methodology from Cleveland State University.

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Topics: Goldstein Group Communications, Jennie Ford, digital marketing

Let Me Apologize for Saying This:  Happy Holidays.

Posted by Joel Goldstein

Jan 20, 2016 10:20:20 AM

Extending a Happy Holidays greeting to someone doesn’t seem to be too “edgy” or a wild idea.  At least I didn’t think so.  But perhaps I’ve always been wrong, or perhaps the national narrative lately has changed how we behave toward each other, and how we interpret another person’s agenda.  Here’s what I mean.

One of our clients sent a lovely little email to their customers a few weeks back, wishing them a Happy Holidays.  Nothing odd about it, and nothing I haven’t seen thousands of times and shared thousands of times myself over the years.

But then our marketing director client got an email.  Angry.  Really angry.  But it was one email, so she ignored it.  Until she got another.  And another.  And another.  It was just a handful, but they were all united in their outrage, in their conviction that our client had treated them wrongly, shabbily, even immorally.

“How dare you wish me a Happy Holiday” instead of “Merry Christmas,” the emails said.  They were hurt, offended, shocked that our client would do such a thing.  And several went further, saying they’d never buy from our client any longer, and that we should immediately remove them from all communication lists we keep. 

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Topics: email marketing

Happy New Year from Goldstein Group

Posted by Joel Goldstein

Dec 30, 2015 1:34:23 PM

All of us at Goldstein Group Communications would like to wish you a Happy New Year.  It has been our pleasure posting marketing tips throughout the year to help you reach your marketing goals.  We wish you a prosperous and wonderful 2016!

If you haven’t put together your 2016 Marketing Budgets yet, you might be interested in downloading our eBook on this subject.

Where should you spend your 2016 marketing budget?  Where will you get the most impact?  Our ebook walks through a few tips:

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Topics: Marketing, B2B, Budgeting, Goldstein Group Communications

Are you satisfied with a D- on your website’s report card?

Posted by Joel Goldstein

Dec 22, 2015 4:57:48 PM

In a recently released research report on 26,000 websites, the average scores for SEO are just that bad!









Want to learn how your website ranks?

Use the amazing Website Grader ( powered by HubSpot to see how your site ranks in these important areas:

  • Performance (add lists)
  • Mobile
  • SEO
  • Security
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Topics: SEO, website, mobile

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