It’s the natural time of year to talk about how to spend marketing dollars. As we make our plans for next year, it’s common to look for new concepts, new trends and directions, and to pay attention to what others are ...
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Powering Your Marketing Engine
I collect marketing experiences. I love hearing stories about what works for companies, and what doesn’t, because everything’s changing so rapidly today that the list of “marketing must-haves” is quite a moving target ...
Allocating more budget to content creation . A friend began a marketing automation campaign, installed the software, was ready to go, and came to a screeching stop. “I didn’t realize,” he said to me later, “how much ...
Webcasts and custom eblasts are at the top for lead generation. Our agency buys all types of online and offline lead generation programs – banners, various email ads, directory programs, etc. However, two programs ...
Remarketing Banners ! Forget what I said in the previous blog post. There is one area where banners still generate a response, and that’s the relatively new technique of remarketing banners. These are banners that are ...
Think outside the boombox. We all know that banners aren’t the click machines they used to be. In fact, we don’t even buy top of the page leaderboard banners any longer because they’re just not noticed. But we do apply ...
More data on our customers . We can’t market to people based solely on name, company, and industry. We mentioned earlier that bulk blasting isn’t relevant or helpful enough to be noticed. We need to know more about ...
Conversations, not campaigns . We mentioned previously that response rates for bulk email blasts were declining. We also commented on the growth of social media for driving search. Those two concepts come together with ...
It’s coming – social and mobile. No, wait, it’s already here. Mobile’s long been a play for consumer marketing, but now it’s relevant for B-to-B as well. In fact, our own B-to-B client base saw the portion of tablet and ...
Google makes the rules; the rule is based on relevancy. Search is still the star, and the top of Page 1 has never been more coveted. Every few months, Google tweaks its secret algorithm to make it more complicated for ...
2. Coming back to face-to-face – and the value of top-of-mind branding! Surveys from UBM Publishing, MarketingSherpa, Hubspot, and our own research show a bit of a back to the future effect: face-to-face marketing, word ...
It’s planning time for many companies as they build their marketing programs for next year or at least begin to think about them. Our agency specializes in working with companies who have some degree of engineered ...
B-to-B companies today rely on their websites to generate a steady stream of qualified leads. But too many companies focus on improving their search engine rankings (which is certainly important!) without following ...
Marketing today is different. The way people get information, who they listen to and how they’re reached is changing so rapidly that the way we approach marketing will likely be different every two years. And that ...
Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just ...
Does it matter if someone on a mobile phone can navigate through a B-to-B company’s website? For the last few years, the answer to that question has been “No,” based on the web traffic stats coming to our clients’ ...