OK, none of OUR clients would ever say anything like this, but we saw this on a B-to-B LinkedIn marketing group and just had to share: "I don't want to focus on one thing—I want to focus on everything.” “We did a video ...
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I heard of a new formula to explain the recent explosion of hateful tweets directed at our new Miss America, the first title holder of Indian-American heritage. It’s a simple bit of math: Lack of character X Lack of ...
What can you do that I can’t do better for myself? A salesperson for one of our clients came back from a sales call with that question ringing in her head. She had a good answer, fortunately, but it’s a shocking ...
Trust is an interesting concept to explore. For any theme or message to be accepted, we can’t just say it; we have to SHOW it. We have to demonstrate innovation and flexibility, not just claim that we offer it. Building ...
That’s a pretty amazing statement from a girl who was kidnapped from her safe bedroom at knifepoint when she was 14 years old. Yet she said it. I heard Elizabeth Smart speak last week, the Utah teenager who in the ...
David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.” Is David Packard saying marketing professionals don’t have anything to contribute? Of course ...
Eddie George – Heisman Trophy winner, football star at The Ohio State University, and star running back for the Tennessee Titans – shared some interesting observations about leadership to 200+ business owners who ...
The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa. They routinely publish the most relevant and accurate data about trends and directions for our industry ...