Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just ...
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Does it matter if someone on a mobile phone can navigate through a B-to-B company’s website? For the last few years, the answer to that question has been “No,” based on the web traffic stats coming to our clients’ ...
OK, none of OUR clients would ever say anything like this, but we saw this on a B-to-B LinkedIn marketing group and just had to share: "I don't want to focus on one thing—I want to focus on everything.” “We did a video ...
I heard of a new formula to explain the recent explosion of hateful tweets directed at our new Miss America, the first title holder of Indian-American heritage. It’s a simple bit of math: Lack of character X Lack of ...
What can you do that I can’t do better for myself? A salesperson for one of our clients came back from a sales call with that question ringing in her head. She had a good answer, fortunately, but it’s a shocking ...
Trust is an interesting concept to explore. For any theme or message to be accepted, we can’t just say it; we have to SHOW it. We have to demonstrate innovation and flexibility, not just claim that we offer it. Building ...
That’s a pretty amazing statement from a girl who was kidnapped from her safe bedroom at knifepoint when she was 14 years old. Yet she said it. I heard Elizabeth Smart speak last week, the Utah teenager who in the ...
David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.” Is David Packard saying marketing professionals don’t have anything to contribute? Of course ...
Eddie George – Heisman Trophy winner, football star at The Ohio State University, and star running back for the Tennessee Titans – shared some interesting observations about leadership to 200+ business owners who ...
The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa. They routinely publish the most relevant and accurate data about trends and directions for our industry ...