FUEL

Powering Your Marketing Engine

What’s the most successful lead generation campaign we’ve ever run? Without a doubt, it’s a tutorial handbook. Regardless of the industry or the client, customers and prospects love handbooks. If you’re looking for ...
Grab me, entertain me, engage me, THEN teach me. It’s related to #11 and #12 above, but we have to find more creative and clever ways to talk to our engineering customers than just posting white papers. That’s still ...
Engineers like to laugh, too . A group of interns at NASA’s Johnson Space Center created a parody of the popular Gangnam Style video that has generated nearly 5 million views! It’s quite well done, but it’s also a great ...
Teach me something, but don’t make me read it. We’ve talked earlier about how time pressured our engineering customers are. They don’t have time any longer to read an eight-page white paper. Our trade magazines have ...