They’re admittedly new to b-to-b marketers, but sponsored tweets are just one of the new tactics we’re using to drive qualified visitors to client sites, drive higher social media engagement (important to Google and ...
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Powering Your Marketing Engine
What’s the most successful lead generation campaign we’ve ever run? Without a doubt, it’s a tutorial handbook. Regardless of the industry or the client, customers and prospects love handbooks. If you’re looking for ...
Recently one of our clients, which makes something rather routine known as “dust collectors,” found that two of their demo videos had gone viral. They usually have a few thousand views, but for some reason one had ...
Maybe so. During a meeting with a client recently, he shared with me a question he uses whenever he interviews a job candidate: what chores did you do when you were growing up? He believes that those who grew up having ...
Ten years ago companies began installing CRM systems; today they’re more likely to be frustrated than fans of what they’ve put in place. Three years ago companies all opened their Facebook and Twitter pages as part of ...
When I was asked to be a semi-finals judge for our Entrepreneurs’ Organization’s Global Student Entrepreneur Award (EO GSEA) competition, I was excited to be a part of it. I’d certainly heard how impressive these ...
Have you set your 2014 objectives yet for marketing? Most of us have. But beyond publishing a list of campaigns and trade shows, have you identified the math behind your programs? Every meaningful business initiative ...
Email inboxes have become a true horror story for many of us. The flood continues, and it’s getting to be a daily chore to manage the flow of information. So that presents a problem for those of us who rely on email ...
The athletes in Sochi aren’t the only ones who perform at a high level – we all do as marketers. So if we all understand that proving ROI in marketing is senior management’s #1 concerns, which every study says is the ...
“Marketing is too important to be left to the Marketing Department.” David Packard, co-founder, Hewlett Packard Is David Packard saying marketing professionals don’t have anything to contribute? Of course not. He’s ...
The fast-paced world of digital marketing has made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.
Grab me, entertain me, engage me, THEN teach me. It’s related to #11 and #12 above, but we have to find more creative and clever ways to talk to our engineering customers than just posting white papers. That’s still ...