Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just ...
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Does it matter if someone on a mobile phone can navigate through a B-to-B company’s website? For the last few years, the answer to that question has been “No,” based on the web traffic stats coming to our clients’ ...
OK, none of OUR clients would ever say anything like this, but we saw this on a B-to-B LinkedIn marketing group and just had to share: "I don't want to focus on one thing—I want to focus on everything.” “We did a video ...
I heard of a new formula to explain the recent explosion of hateful tweets directed at our new Miss America, the first title holder of Indian-American heritage. It’s a simple bit of math: Lack of character X Lack of ...
What can you do that I can’t do better for myself? A salesperson for one of our clients came back from a sales call with that question ringing in her head. She had a good answer, fortunately, but it’s a shocking ...
Trust is an interesting concept to explore. For any theme or message to be accepted, we can’t just say it; we have to SHOW it. We have to demonstrate innovation and flexibility, not just claim that we offer it. Building ...
Google continues its “relevancy” campaign with changes to its Paid Search Program. Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google ...
We believe effective Marketing Communications must travel through a disciplined six-step process if it is to have impact.
That’s a pretty amazing statement from a girl who was kidnapped from her safe bedroom at knifepoint when she was 14 years old. Yet she said it. I heard Elizabeth Smart speak last week, the Utah teenager who in the ...
David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.” Is David Packard saying marketing professionals don’t have anything to contribute? Of course ...
Eddie George – Heisman Trophy winner, football star at The Ohio State University, and star running back for the Tennessee Titans – shared some interesting observations about leadership to 200+ business owners who ...
Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or solve an important technical challenge. All too often, products that fail ...
The analyst-research company with the best finger on the pulse of B-to-B marketing is clearly Marketing Sherpa. They routinely publish the most relevant and accurate data about trends and directions for our industry ...
We’ve said in the past that the b-to-b industry is focused on Marketing Automation today, as much as it used to be focused on social media 3 years ago. And a story from B-to-B Magazine confirms that companies are ...
Silver level reached twice as fast as typical Solon, Ohio – September 30, 2013 – Goldstein Group Communications, a leading business-to-business lead generation and branding agency, has achieved the Silver Level Hubspot ...
It’s more common today to see examples of Google Sitelinks (the mini-links that appear under an organic or paid search ad) included with search results. We’re using them to help our clients occupy more real estate on ...