More data on our customers . We can’t market to people based solely on name, company, and industry. We mentioned earlier that bulk blasting isn’t relevant or helpful enough to be noticed. We need to know more about ...
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Powering Your Marketing Engine
Conversations, not campaigns . We mentioned previously that response rates for bulk email blasts were declining. We also commented on the growth of social media for driving search. Those two concepts come together with ...
Google makes the rules; the rule is based on relevancy. Search is still the star, and the top of Page 1 has never been more coveted. Every few months, Google tweaks its secret algorithm to make it more complicated for ...
Marketing today is different. The way people get information, who they listen to and how they’re reached is changing so rapidly that the way we approach marketing will likely be different every two years. And that ...
Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just ...
I heard of a new formula to explain the recent explosion of hateful tweets directed at our new Miss America, the first title holder of Indian-American heritage. It’s a simple bit of math: Lack of character X Lack of ...
We believe effective Marketing Communications must travel through a disciplined six-step process if it is to have impact.
David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.” Is David Packard saying marketing professionals don’t have anything to contribute? Of course ...
Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or solve an important technical challenge. All too often, products that fail ...