Does Paid Search Work? A Case Study

Posted by Joel Goldstein

Apr 16, 2014 3:01:00 PM

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors.  The big question for many is, are the clicks worth it?  Is there a way to track which clicks matter, not just count clicks?

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Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo

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About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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