Mobile is changing the world. Everyone over the age of 8 seems to have a smartphone, and everyone at work is tied to their phone between meetings, on the way to meetings, during meetings.

So making sure you’re serving up a mobile-friendly website is no longer a nice-to-have for down the road; it’s a have-to-have for today.

Google has announced that at the beginning of May they will give mobile friendly websites even more ranking priority than before.

Klemen Kloboves, a Google Software Engineer, wrote, “Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Need more convincing? Here’s two stats:

• As of 2014, there are more mobile phones and computers sold than desktops, according to Morgan Stanley.
• In 2015 in the US, adults spent more time on digital media than on desktop minutes, 51% to 42%. (Source: KPCB)

Topics: website, mobile

In a recently released research report on 26,000 websites, the average scores for SEO are just that bad!

 

 

 

 

 

 

 

 

Want to learn how your website ranks?

Use the amazing Website Grader (https://website.grader.com) powered by HubSpot to see how your site ranks in these important areas:

• Performance (add lists)
• Mobile
• SEO
• Security

Topics: SEO, website, mobile

A new site.  A new logo.  A new brand statement, “Measurably Better Marketing.”  So what’s
it all mean?

Topics: website, values, Goldstein Group Communications

Welcome to our new site. If you’ve gotten to the “Our Talent” section, I hope you are as impressed as I was at the mix of capabilities we have here. Before accusing me of being an egomaniac (because mine is one of the heads hanging on this page), take me out of this space for a second. Once you do that you’ll see a collection of faces lit up by brains uncorrupted by old-school marketing. That’s a school plastered with boilerplate press releases and filled with old textbooks with chapters on reader service numbers. This crew represents a new class of marketing professionals dedicated to providing a direct conduit into client markets. In fact these folks are more consultants than marketers. They built their expertise from years of immersion in many of the industries Goldstein represents. And though it pains me to say it, they are also becoming invaluable assets to the various trade magazines serving their clients’ markets.

Topics: B2B, website, Goldstein Group Communications

On April 21, 2015 Google started to incorporate the mobile friendliness of a website in their ranking algorithm.  According to Google, "this change will have significant impact to search results."  We want to ensure your website is ready for this change, and that's why we're offering a free website assessment.

Topics: website, mobile, Goldstein Group Communications

Are you thinking about a website re-design in 2015?

If so, you will definitely want to read our "Killer Idea" eBook that will help kickstart some cool ideas for your website re-design.  What new tech tools should you think about?  What new marketing principles are working in web-world today?  We’ll help you think some of these, among others:

Topics: website, 2015 planning, Goldstein Group Communications, go

Topics: Marketing, website, 2015 ad planning, budget

Who doesn't like the movie classic The Dirty Dozen?  While it would be boastful to say our
ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right.  A few previews:

Topics: lead generation, website, marketing strategy, Goldstein Group Communications

Topics: website, Goldstein Group Communications

Topics: lead generation, marketing automation, website, Goldstein Group Communications, business-to-business