50% of Your Content Should be Video

Jun 6, 2017 1:15:04 PM

50% of Your Content Should be Video

That was a surprising comment, made by one of the speakers at HubSpot’s recent Inbound 2016 event on digital marketing. It’s one of the better conferences on all things online, all things marketing, particularly for a b-to-b marketer trying to make sense of all the ways marketing is changing. And changing rapidly.

So while we’ve all realized video’s importance, that was a bit of a wake-up call when I heard that. If I look at 2017 budgets, for instance, and I pull apart the section on content, is 50% of my activities next year for a client devoted to video?

Topics: video, digital marketing, online

Going Viral: YouTube “Suggested” Videos Are The Trick

Posted by Joel Goldstein

Mar 13, 2014 4:57:00 PM

Recently one of our clients, which makes something rather routine known as “dust collectors,” found that two of their demo videos had gone viral. They usually have a few thousand views, but for some reason one had 33,000 views, and the other hand 68,000! How did THAT happen?

Topics: Inbound Marketing, video, YouTube, algorithm

PR Update: What’s Changed in What Editors Want From You?

Posted by Joel Goldstein

Mar 10, 2014 10:33:00 AM

Topics: video, PR, business-to-business, Public Relations, blogging

B-to-B Marketing: 12th Idea for 2014

Posted by Joel Goldstein

Jan 23, 2014 12:01:00 PM

Engineers like to laugh, too . A group of interns at NASA’s Johnson Space Center created a parody of the popular Gangnam Style video that has generated nearly 5 million views! It’s quite well done, but it’s also a great example of how engineers will pay attention to messages that are entertaining and fun, rather than just the dry spec-sheet facts. One client generated 100 times the response to a video with a “campy” title to a webcast, “Campfire Songs from the Network Edge.” The content was just as tutorial as their others, but the title seemed to break through that clutter and get attention from engineers exposed to too many messages that are too similar, dull and routine. Keep them laughing, and we’ll keep them coming back for more? Perhaps, but it’s a direction worth exploring for technical marketing.

Topics: Marketing, video, marketing to engineers, business-to-business

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