We recently posted our firm’s core values. Some might think that a marketing agency’s core
values should be whatever its clients say they are—“otherwise, shut up.” That might have been fine for Goldstein Group if it hadn’t committed to growing from its roots as a public relations (PR) firm, but any company that adds “Communications” to its name adds an obligation to its services for clients—beyond acting as a mouthpiece. If you look at GGC’s values, three of them deserve the media spotlight as practiced by any company—especially these days, with a number of high-profile p.r. agencies and executives stepping into it (the spotlight that is). They’re doing that because their clients have stepped into it (a spotlight, yes, but also something that’s a bit hotter and messier) and they require their agency’s help cleaning it up.
