Tech Accelerators will win the Marketing Battleground

Jul 17, 2017 1:04:22 PM

Tech Accelerators Will Win the Marketing Battleground

I was stunned to read this: Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech budget!

Perhaps I shouldn’t be surprised, with the explosion in marketing tools coming to the market. See the graphic put together by Chiefmartech.com, and you’ll see what I mean. It’s a dizzying array of tech tools to measure and improve marketing. No wonder marketing feels so overwhelming these days!

Topics: Marketing, Inbound Marketing, technology, Goldstein Group Communications, digital marketing

9 Useless Things to Cut From Your Marketing

Posted by Joel Goldstein

Jan 29, 2014 11:22:00 AM

The fast-paced world of digital marketing has made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.

Topics: technology, advertising, 2014 ad planning, Goldstein Group Communications, business-to-business

Why is tech marketing so bad? And what can we do instead?

Posted by Cyndi Friedel

Oct 15, 2013 12:05:00 PM

Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or solve an important technical challenge. All too often, products that fail to hit their sales targets do so as the result of ineffective marketing. Simply building the best product in your category is no guarantee the buying public will reward you with their business.

Topics: Marketing, technology, business-to-business