Tech Accelerators Will Win the Marketing Battleground
I was stunned to read this: Gartner Group reported recently that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech budget!
Perhaps I shouldn’t be surprised, with the explosion in marketing tools coming to the market. See the graphic put together by Chiefmartech.com, and you’ll see what I mean. It’s a dizzying array of tech tools to measure and improve marketing. No wonder marketing feels so overwhelming these days!