Goldstein Group Creates Director of Brand Impact Role

Posted by Joel Goldstein

Jun 27, 2019 10:34:07 AM

Goldstein Group Communications announces the promotion of Erin Klees to Director of Brand Impact, a newly created leadership position.

In this role, Klees will drive the agency’s brand offerings and lead creative development on clients’ behalf. This extends to all branded touchpoints – both digital and traditional forms – for ways the agency’s clients face their customers and prospects.

“More than ever before, our clients look to us to bring cross-channel unity to their brand and message in ways that deliver meaningful impact to their customers,” said Joel Goldstein, president. “Creating this position helps us continue to make great strides in the quality of our creative product.

“Erin’s past success building local, national and international brands, and developing integrated marketing campaigns, will be instrumental as we move forward. I am looking forward to the impact Erin’s leadership and vision will have on the agency.” 

Klees started at Goldstein in January 2018, bringing an extensive background in user experience and interface design, online content strategy, and brand building. With a 12-year portfolio that showcases impactful and intentional visual solutions, she has led design and strategy efforts behind some of Goldstein’s most successful client website launches and brand visioning work for companies such as BJM Pumps, Vox Mobile and Ericson. Klees has also worked with a range of consumer brands including, Pepsi, Pierre’s Ice Cream, and the Pure Fishing Inc. family of global brands. 

She holds a Bachelor of Science in Graphic Design from The Art Institute of Pittsburgh.

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Topics: Talent

Goldstein Group Welcomes Molly Hegner as Search Marketing Manager.

Posted by Joel Goldstein

Apr 25, 2019 10:43:59 AM

Goldstein Group is proud to welcome Molly Hegner as our new Search Marketing Manager.

Molly is an innovative and insightful SEO Specialist with experience across all industry platforms including B2B and B2C companies. 

Prior to Goldstein Group Communications, she worked for design and marketing agencies that worked with local and national companies. While designing websites she gained knowledge of SEO best practices and learned to utilize these skills to increase client rankings and visibility. Molly reviews client’s sites for optimization and improvement. She implements SEO strategies to maximize site traffic with in-depth knowledge of keyword research and current SEO trends.

Molly holds a Bachelor of Arts in Graphic Design with minors in Studio Art, Public Relations and Corporate Communications from Ursuline College. She also has two amazing pups, Tucker and Biggie. Biggie prefers to stay home, but Tucker loves coming to work with Molly. 

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Topics: Talent

Goldstein Group Adds Carolyn Polanski to its Marketing Management Team.

Posted by Joel Goldstein

Apr 5, 2019 10:30:00 AM

Goldstein Group announces the addition of Carolyn Polanski to its expert team as Marketing Manager.

Carolyn is a performance-driven and innovative Marketing Communications Strategist with extensive experience and a track record of delivering strong revenue and market share growth. She is versatile with the ability to master new industries, with a strong history of driving revenue and market share growth for organizations through marketing, communications and sales initiatives.

Prior to joining Goldstein Group Communications, she worked 20+ years as an integrated B2B marketing leader in large corporations like Progressive Insurance and Avery Dennison, and garnered deep knowledge of channel marketing. As a forward-thinking strategist, she has generated cutting edge B2B marketing strategies in both the digital and traditional marketing spaces, breaking through to the target audience to achieve industry-leading status.

Carolyn holds a Bachelor of Science in Journalism from the E.W. Scripps School of Journalism at Ohio University.

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Topics: B2B, Talent, Marketing Manager

Goldstein Group Communications Adds Rachel Kerstetter to its Marketing Management Team

Posted by Joel Goldstein

Sep 6, 2018 10:33:27 AM

Goldstein Group Communications announces the addition of Rachel Kerstetter to its expert team as Marketing Manager. 

With more than seven years of business-to-business marketing communications experience, Kerstetter will help clients with communication strategy, content development, public relations and media relations. 

“We’re glad to have Rachel join our growing team here at GGC,” said agency President Joel Goldstein. “Her previous successes earning high-value coverage for technical organizations will be instrumental in delivering measurable results for our clients.”

Kerstetter earned her bachelor’s degree in communication from the University of Mount Union. She is currently serving as vice president and chair of the communications committee for the PRSA Greater Cleveland Chapter.

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Topics: B2B, Goldstein Group Communications, Talent, Marketing Manager

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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