Yes, it’s tough keeping up with all the changes in online marketing. In our shop, we talk about
how as marketers are jobs are changing every two years, with new tools and technologies to master.
5 New Ways We’re Using Google Advertising to Drive Leads
Apr 10, 2014 11:56:00 AM
Topics: Google, PPC, ROI, remarketing banners, Twitter, algorithm
B-to-B Marketing: 8th Idea for 2014
Dec 31, 2013 9:58:00 AM
Remarketing Banners ! Forget what I said in the previous blog post. There is one area where banners still generate a response, and that’s the relatively new technique of remarketing banners. These are banners that are served up to visitors after they’ve left your site, while they’re visiting other sites. You may have noticed these yourself – what a coincidence, you’ve thought, that I keep seeing banners for that store or company site I visited recently. No coincidence at all, of course. Our experience shows that they’re tremendously effective, not just in getting engineers to return to your site but in generating higher quality visitors who turn into a lead or prospect. In fact, our remarketing leads are produced for just a fraction of what we see in other programs. See all 13 ideas by clicking here.
Topics: remarketing banners, business-to-business