How to market to engineers by contributing technical articles to B2B industry magazines
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At my first job after college, my manager groused, “You think you know how to proofread, but I’m going to teach you the right way, and everybody else is wrong.” He ...
Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on ...
Lois Moncrief, host of the “BusinessOnlineBlastoff” podcast, interviewed Joel Goldstein about his insights on his career in marketing communications and tips for others interested in the business. He shares his ...
We all have guilty pleasures. Mine is getting up early in the morning and listening to the tail-end of Coast-to-Coast with George Noory. This is a forum for the weird. ...
One of our most creative clients, Rhonda Stratton of Littelfuse, put together a campaign so tremendous, so inspiring and with so much impact that it quickly gathered the most ...
We had a discussion in the office recently about whether to cut back on the number of news
releases we do for clients. They ...