Native Advertising: Harmful or Harmless?

Posted by Joel Goldstein

Jul 14, 2015 12:56:00 PM

My colleague Tom Andel, one of our agency’s account managers, wrote recently about Native Advertising.  That’s the increasingly popular practice of magazines, newspapers and websites running articles, video and infographics written by advertisers and labeled as “Sponsored Content” or “Paid Content.” 

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Topics: B2B, native advertising, Goldstein Group Communications, advertorial

Native Advertising: Truth in Deceit’s Clothing

Posted by Tom Andel

Jul 14, 2015 12:09:00 PM

More than a half century ago, advertising guru David Ogilvy gave this sage advice:

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Topics: B2B, native advertising, editorial, Goldstein Group Communications, advertorial

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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