It’s the natural time of year to talk about how to spend marketing dollars. As we make our plans for next year, it’s common to look for new concepts, new trends and directions, and to pay attention to what others are doing for clues about what’s working and what’s not. That’s really the big challenge – marketing is so in-flux today, that the list of programs that always work is rapidly evolving and quite frankly different from company to company. So we’re all paying close attention to what we can learn from others’ experiences and how to apply that to our own spending decisions.