Throwback Thursday: AI for Marketing

Posted by Joel Goldstein

Nov 14, 2019 2:54:22 PM

Today we are throwing it back to this summer when Scott McAfferty from WTWH Media visited our offices to talk about how companies are using AI and marketing automation to leverage marketing impact.  

Artificial intelligence is being used within marketing to reach current and prospective customers by creating programs that align with users’ content affinities to drive ROI. AI for marketing is in its early stages and tech tool developers pitch that their tools will have a great deal of impact in how we can find leads, nurture them, and convert them into customers. There is still a lot to learn, though. “While over 80% of marketers have used AI in some way, only 15% are using it effectively. “ (Source) 

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Topics: Education, marketing to millennials, B2B Marketing

Do You Know What We Did Last Summer???

Posted by Joel Goldstein

Dec 19, 2018 3:31:41 PM

Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts. 

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Topics: B2B, social media, digital marketing, Education, Measurably Better, marketing to millennials, White Paper, 2019 Planning

B2B Marketing: Learn What Engineers Want to Read

Posted by Stew Thompson

Aug 16, 2018 3:48:44 PM

One of our primary practice areas is marketing to the technical buyer.  So we’re passionate about learning how engineers look for information about new products and technologies, and just what captures their attention. 

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Topics: marketing to engineers, Education, Measurably Better, marketing to millennials, White Paper

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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