Dec 18, 2014 9:51:00 AM
Sep 19, 2014 11:00:00 AM
Who doesn't like the movie classic The Dirty Dozen? While it would be boastful to say our
ownDirty Dozen Lead Generation Ideas will achieve the same classic status, there are some tremendous, proven nuggets of ideas that just might make you into a Marketing Superstar in your own right. A few previews:
Apr 14, 2014 10:58:00 AM
Feb 19, 2014 10:09:00 AM
Have you set your 2014 objectives yet for marketing? Most of us have. But beyond publishing a list of campaigns and trade shows, have you identified the math behind your programs? Every meaningful business initiative can always be translated into KPIs, or Key Performance Indicators, even marketing, especially marketing. So what are your marketing KPIs?
Feb 10, 2014 12:09:00 PM
The athletes in Sochi aren’t the only ones who perform at a high level – we all do as marketers. So if we all understand that proving ROI in marketing is senior management’s #1 concerns, which every study says is the case, it’s worthwhile to use the Olympic season as an opportunity to benchmark your own performance. Would you score a 10 on your last trade show? Is your website performing at the level of a true gold medalist? Are your email rates stable or declining, and what’s typical?
Jan 21, 2014 2:50:00 PM
Jan 7, 2014 12:01:00 PM
I collect marketing experiences. I love hearing stories about what works for companies, and what doesn’t, because everything’s changing so rapidly today that the list of “marketing must-haves” is quite a moving target today.
So, as we move into 2014 and finalize our plans, here’s a few things we’re hearing from the front lines of some of our most clever client marketers and media partners:
Dec 16, 2013 11:31:00 AM
It’s coming – social and mobile. No, wait, it’s already here. Mobile’s long been a play for consumer marketing, but now it’s relevant for B-to-B as well. In fact, our own B-to-B client base saw the portion of tablet and smartphone traffic to their sites just about double in the past 12 months, going from 5.2% in July 2012 to 9.2% one year later. At our agency, every new site today features “responsive design,” so the site automatically re-sizes whether it’s being viewed on a PC, table or phone. And, we’re experimenting with new CRM and lead tracking programs optimized for smartphones that are showing higher participation rates from salespeople, simply because it’s mobile and so much faster and easier to use.
Nov 8, 2013 8:29:00 AM
A salesperson for one of our clients came back from a sales call with that question ringing in her head. She had a good answer, fortunately, but it’s a shocking question to hear from a customer. It certainly applies to marketing agencies as well, of course, particularly today where everything changes so rapidly. And we ask ourselves that every day to make sure we’re relevant, that we’re not old-school.
So what’s the role of an agency today? Why hire an agency instead of building your own staff internally? Good question. Here’s some good answers:
Hired anyone like that lately? Of course not, and neither have I. It’s impossible to find one person who brings all of those capabilities, so the agency model of bringing all that to the table with a team of “hyperspecialists” is particularly efficient. As a corporation, you can duplicate that team by hiring 11 people, perhaps at $50K in salary, with a 12th as supervisor, and you’ve staffed a full service department for $600,000, conservatively. Now, of course those people are available for you full time, while you’re only getting part of an agency’s time. And that’s the point. You only use what you need. And the right agency brings you hyperspecialist capabilities that are hard to maintain on your staff.
At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.
We call it Measurably Better Marketing.