Dec 18, 2014 9:51:00 AM
Dec 10, 2014 1:33:00 PM
Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR). Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.
Feb 27, 2014 3:42:00 PM
Ten years ago companies began installing CRM systems; today they’re more likely to be frustrated than fans of what they’ve put in place. Three years ago companies all opened their Facebook and Twitter pages as part of their big “social media” initiative; and today most are still socially learning, not loving their programs. And now, companies are doing it again, as are we – with Marketing Automation initiatives like Hubspot, Marketo, Pardot, etc. (Full disclosure – we’re a Hubspot VAR ourselves). So are we going to look back in 2016 at our Marketing Automation implementations and point to yet another failed marketing technology launch? In some cases yes, but I think less so this time around. We believe marketers place a greater understanding on process and, for Marketing Automation, the role of content and are deemphasizing the magical powers of the technology tool itself. That’s good, and we want to help move that along. If you’re thinking about taking the Marketing Automation plunge, make it less of a leap of faith. Take our assessment test here, and see where your organization stands in making a Marketing Automation program successful.
Dec 3, 2013 7:07:00 PM
B-to-B companies today rely on their websites to generate a steady stream of qualified leads. But too many companies focus on improving their search engine rankings (which is certainly important!) without following through by examining their websites critically. Does the site do as much as it can in converting passing visitors into actual sales opportunities?
Answer these three preliminary questions as a foundation for website lead generation:
Hubspot, one of the larger inbound marketing software companies, points to its own research, which confirms MarketingSherpa’s findings. Hubspot’s recent data shows that 60% of companies will execute inbound marketing strategies in 2013, and that marketers will allocate 34% of their overall budgets to inbound tactics. That’s a massive shift away from traditional marketing or brand advertising.
Nov 20, 2013 12:04:00 PM
Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear. Just about everyone has heard this marketing comment: “I know half of my marketing is wasted; I just don’t know which half.” Now, with Marketing Automation software, we can know.
Here are the six most immediate and effective tactics for boosting lead conversion on a B-to-B marketer’s site.
Read more about each idea, and see samples, from our white paper on Boost Your Website Lead Flow
Nov 8, 2013 8:29:00 AM
A salesperson for one of our clients came back from a sales call with that question ringing in her head. She had a good answer, fortunately, but it’s a shocking question to hear from a customer. It certainly applies to marketing agencies as well, of course, particularly today where everything changes so rapidly. And we ask ourselves that every day to make sure we’re relevant, that we’re not old-school.
So what’s the role of an agency today? Why hire an agency instead of building your own staff internally? Good question. Here’s some good answers:
Hired anyone like that lately? Of course not, and neither have I. It’s impossible to find one person who brings all of those capabilities, so the agency model of bringing all that to the table with a team of “hyperspecialists” is particularly efficient. As a corporation, you can duplicate that team by hiring 11 people, perhaps at $50K in salary, with a 12th as supervisor, and you’ve staffed a full service department for $600,000, conservatively. Now, of course those people are available for you full time, while you’re only getting part of an agency’s time. And that’s the point. You only use what you need. And the right agency brings you hyperspecialist capabilities that are hard to maintain on your staff.
Oct 30, 2013 10:40:00 AM
Oct 7, 2013 12:07:00 PM
We’ve said in the past that the b-to-b industry is focused on Marketing Automation today, as much as it used to be focused on social media 3 years ago. And a story from B-to-B Magazine confirms that companies are aggressively ramping up spending in this area. An excerpt from an August 19 article:
At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.
We call it Measurably Better Marketing.