Goldstein Group Communications, Inc. (GGC) was named the winner in the PR News’ Agency Elite Awards in the category of Content Marketing, in connection with the agency’s work for its client Littelfuse and its Speed2Design (www.speed2design.com) campaign. The Agency Elite Awards is an international competition judged by corporate agency and academic leaders in the field as well as by the staff of PR News.  Winners are chosen based on creativity, innovation, sound planning, implementation and outcomes.

Topics: Littelfuse, content marketing, Goldstein Group Communications, Content Marketing Award

One of our most creative clients, Rhonda Stratton of Littelfuse, put together a campaign so tremendous, so inspiring and with so much impact that it quickly gathered the most awards of any program in our agency’s 22-year history (10!).  The Littelfuse Speed2Design program, which we were proud to support, quickly re-cast Littelfuse’s reputation as a supplier of an “after-thought” component, circuit protection, into a premier brand in its industry.  The campaign has generated thousands of social media followers, hundreds of articles and thousands of leads and contacts for the company’s prospect pipeline.

Topics: Littelfuse, PR, Speed2Design, MarCom Awards

Littelfuse, Inc., the global leader in circuit protection, has received a 2014 Platinum MarCom Award in the Marketing/Promo Campaign/Special Event category for the planning and promotion of the Speed2Design 2013 campaign. The company earned its second Platinum Award for creating a unique campaign that educated electronics engineers about the importance of circuit protection, while offering them a chance to win a behind-the-scenes ‘EXPLORATION & DISCOVERY’ experience at two NASA facilities.

Topics: Littelfuse, advertising, Twitter, MarCom Awards

 

Topics: Marketing, Littelfuse, Hubspot, Speed2Design, Integrated Marketing

Our client Littelfuse faced an interesting challenge this past year when coming up with a campaign to replace its successful Speed2Design 2012 IndyCar promotion.  The company created a racing-themed promotion the year before to take engineers “behind the scenes” at four IndyCar races as a way to tie its circuit protection devices to high performance technology.  And you can’t get much more demanding in terms of engineering performance than IndyCar racing.

Topics: Marketing, Littelfuse, social media, lead generation, brand building, advertising

Congratulations to our client Littelfuse for being a finalist in the PR NEWS Social Media Icon
Awards.  For the second year in a row, the Littelfuse Speed2Design campaign (www.speed2design.com) has distinguished itself from the masses of B2B social engagements.

Topics: Littelfuse, social media, Goldstein Group Communications, Twitter