Are You Asking The Magic Question On Your Lead Forms and Landing Pages?

Posted by Joel Goldstein

Apr 22, 2014 1:33:00 PM

For most companies, it’s not just about generating leads.  Most of us can do that, pretty easily.  It’s actually about generating OPPORTUNITIES.  How do we find people who are “sales-ready,” who are closer to buying than just early-stage researchers who enter the top of the funnel?  Late stage leads shorten the sales cycle and reduce our cost/lead, of course.  But how to separate out the top-of-funnel from middle- or even bottom-of-funnel inquiries?

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Topics: lead generation, landing pages, lead forms

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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