The Difference Between HubSpot Vs Pardot

Posted by Joel Goldstein

Aug 15, 2017 10:00:00 AM

One of the common questions our agency is asked is what marketing automation software platform clients should choose. We think they’re all good tools, and certainly add a strong dose of measurability and analytics to the marketing programs being implemented. And we love those analytics.

Today, as we’ve now become one of HubSpot’s newest Platinum Level Value Added Resellers, we thought we’d share a few opinions we have on how Pardot and HubSpot compare. Certainly, we’re a bit biased toward HubSpot, as we’re proud to have achieved Platinum status as one of just 100 VARs out of HubSpot’s 3000+ VAR community. However, we tend to do more HubSpot work more so because the bulk of our clients have chosen that tool, not because we’ve insisted they make that choice.

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Topics: Marketing, Hubspot, Pardot, Goldstein Group Communications

And the Winner is... The Power of Integrated Marketing

Posted by Joel Goldstein

Mar 31, 2015 11:57:00 AM


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Topics: Marketing, Littelfuse, Hubspot, Speed2Design, Integrated Marketing

Goldstein Group Named as Hubspot Gold VAR for Lead Generation Programs

Posted by Joel Goldstein

Dec 10, 2014 1:33:00 PM

Goldstein Group Communications earned Gold Level status as a Hubspot Value Added
Reseller (VAR).  Hubspot, a marketing automation software company, has more than 2000 VARs, but only 50 have reached Gold Level status to date.

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Topics: lead generation, marketing automation, Hubspot, Goldstein Group Communications, business-to-business

It’s Pure Marketing Madness: Let’s Put an End to Lead Generation

Posted by Joel Goldstein

Mar 25, 2014 9:44:00 AM

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Topics: Marketing, lead generation, Inbound Marketing, Hubspot

Marketing Automation Success – It’s Not the Tool, It’s the People

Posted by Joel Goldstein

Feb 27, 2014 3:42:00 PM

Ten years ago companies began installing CRM systems;  today they’re more likely to beMarketing Automation Assessment frustrated than fans of what they’ve put in place.  Three years ago companies all opened their Facebook and Twitter pages as part of their big “social media” initiative;  and today most are still socially learning, not loving their programs.  And now, companies are doing it again, as are we – with Marketing Automation initiatives like Hubspot, Marketo, Pardot, etc.  (Full disclosure – we’re a Hubspot VAR ourselves).  So are we going to look back in 2016 at our Marketing Automation implementations and point to yet another failed marketing technology launch?  In some cases yes, but I think less so this time around.  We believe marketers place a greater understanding on process and, for Marketing Automation, the role of content and are deemphasizing the magical powers of the technology tool itself.  That’s good, and we want to help move that along.  If you’re thinking about taking the Marketing Automation plunge, make it less of a leap of faith.  Take our assessment test here, and see where your organization stands in making a Marketing Automation program successful.

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Topics: Marketing, marketing automation, Hubspot

Google Paid Search – Sitelinks and Ad Extensions Become More Important

Posted by Cyndi Friedel

Nov 4, 2013 12:13:00 PM

 Google continues its “relevancy” campaign with changes to its Paid Search Program.  Just outbidding competitors is no longer the way to get to the top of the page – if your content is seen as quality, AND you use Google site extensions and other advanced programming techniques, you’ll outrank competitors that don’t.  That’s why we do site extensions and other programs for our Google paid programs.  They’ll be even more important going forward.  Hubspot did a nice blog post on this to give you some background.  Click here to read the blog post. 

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Topics: paid search, Google, sitelinks, Hubspot, Google extensions

Making Sure Marketing Communications Works

Posted by Cyndi Friedel

Oct 30, 2013 10:40:00 AM

We believe effective Marketing Communications must travel through a disciplined six-step
process if it is to have impact.

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Topics: Marketing, lead generation, marketing automation, advertising, Hubspot, Lead nurturing, Pardot, Goldstein Group Communications

Goldstein Group Achieves Hubspot Silver Level Reseller Status

Posted by Cyndi Friedel

Sep 30, 2013 3:32:00 PM

Silver level reached twice as fast as typical

Solon, Ohio – September 30, 2013 – Goldstein Group Communications, a leading business-to-business lead generation and branding agency, has achieved the Silver Level Hubspot Reseller Status just five months after signing on as a Value Added Reseller (VAR).  Officials from Hubspot, the industry’s top marketing automation software tools for managing b-to-b lead generation programs, said only 10 percent of its thousands of agency VARs hold Silver Level status.  Silver level designations are determined based on the number and size of accounts being managed through Hubspot software.

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Topics: lead generation, Hubspot, Goldstein Group Communications, business-to-business

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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