Optimize Search for Voice and Featured Snippets

Posted by Molly Hegner

Dec 9, 2019 2:01:28 PM

Personal assistants are becoming more popular on mobile devices and smart speakers, with people in every age group taking advantage of their ease of use. What you might not realize is that this trend affects your search engine optimization in two ways 

First, you need to be sure you’re optimizing for voice search. Because if you aren’t, your competitors are. And second, featured snippets are becoming more sought after with folks looking for the quickest answer. In short, optimizing for voice search now goes hand-in-hand with optimizing for featured snippets.  

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Topics: Google AdWords, PPC, B2B Marketing, featured snippets

No More Google Side Ads.  What Does This Mean?

Posted by Cyndi Friedel

Mar 28, 2016 11:23:35 AM

How will this affect my Paid Search Campaigns?
Last month, Google removed the familiar ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them.

There will now be 4 ads at the top of the page appearing above the organic search listings. There will also be three ads that appear at the very bottom of the page. These changes are creating a more streamlined structure that looks more like the mobile search engine results page.

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Topics: Google AdWords

Does Paid Search Work? A Case Study

Posted by Joel Goldstein

Apr 16, 2014 3:01:00 PM

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors.  The big question for many is, are the clicks worth it?  Is there a way to track which clicks matter, not just count clicks?

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Topics: paid search, Google, Keywords, Google AdWords, PPC, ROI, Yahoo

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 

 

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