Personal assistants are becoming more popular on mobile devices and smart speakers, with people in every age group taking advantage of their ease of use. What you might not realize is that this trend affects your search engine optimization in two ways.
First, you need to be sure you’re optimizing for voice search. Because if you aren’t, your competitors are. And second, featured snippets are becoming more sought after with folks looking for the quickest answer. In short, optimizing for voice search now goes hand-in-hand with optimizing for featured snippets.