Google Fred Update and What It Means to You
Between the first and second week of March 2017, web marketers were scrambling to discover the meaning and far-reaching effects of the Google Fred Update. Understanding Google updates usually requires a bit of science—guessing and checking, if you will—because Google tends to refuse to comment on its updates. Let’s face it, its algorithm is what makes Google who they are and no one is going to give away the secret sauce.
With a team that specializes in business-to-business digital marketing, we were watching traffic closely and keeping our ear to the Web, so we could see how our clients would be affected by the update.