How to use Google’s recent changes to its tools for better paid-search results
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Google Fred Update and What It Means to You
Between the first and second week of March 2017, web marketers were scrambling to discover the meaning and far-reaching effects of the Google Fred Update. ...
Many are talking and blogging about Penguin and Hummingbird and every change to Google’s
algorithm with a sky-is-falling ...
Paid search advertising on Google, Yahoo! Etc. has its fans and detractors. The big question for many is, are the clicks worth it? Is there a way to track
Yes, it’s tough keeping up with all the changes in online marketing. In our shop, we talk about
how as marketers are jobs are ...
We had a discussion in the office recently about whether to cut back on the number of news
releases we do for clients. They ...
Google makes the rules; the rule is based on relevancy. Search is still the star, and the top of Page 1 has never been more coveted. Every few ...
Google continues its “relevancy” ...
It’s more common today to see examples of Google Sitelinks (the mini-links that appear under an organic or paid search ad) included with search results. We’re using them ...