Multi-Touch Marketing: A Concept Invented Just a LITTLE BIT Before You Might Think

Posted by Joel Goldstein

Sep 18, 2014 10:43:00 AM

Thanks to Guerilla Marketing author Al Lautenslager, who shared this with us at a recent Entrepreneurs’ Organization event.  We’ve always known that running an ad once doesn’t make much of an impact.  Seems like that’s been common knowledge for quite a while!

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Topics: Entrepreneurs Organization, advertising, Goldstein Group Communications

On Her Way to Being India’s Next Billion Dollar Company – and She Just Turned 20

Posted by Joel Goldstein

Feb 21, 2014 10:00:00 AM

When I was asked to be a semi-finals judge for our Entrepreneurs’ Organization’s Global
Student Entrepreneur Award (EO GSEA) competition, I was excited to be a part of it.  I’d certainly heard how impressive these students were, how creative, how inspirational.  But really I had no idea.

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Topics: Entrepreneurs Organization, business, GSEA

About Us and this Blog:

At Goldstein Group Communications, we believe passionately in the power of great ideas, coupled with the impact of measurable results. It’s a philosophy that delivers customers to the sales team, profits to the CFO, and sustainable growth to the CEO. Inspired ideas that are grounded in the real world demands of the market.

We call it Measurably Better Marketing. 


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