Extending a Happy Holidays greeting to someone doesn’t seem to be too “edgy” or a wild idea. At least I didn’t think so. But perhaps I’ve always been wrong, or perhaps the national narrative lately has changed how we behave toward each other, and how we interpret another person’s agenda. Here’s what I mean.
One of our clients sent a lovely little email to their customers a few weeks back, wishing them a Happy Holidays. Nothing odd about it, and nothing I haven’t seen thousands of times and shared thousands of times myself over the years.
But then our marketing director client got an email. Angry. Really angry. But it was one email, so she ignored it. Until she got another. And another. And another. It was just a handful, but they were all united in their outrage, in their conviction that our client had treated them wrongly, shabbily, even immorally.
“How dare you wish me a Happy Holiday” instead of “Merry Christmas,” the emails said. They were hurt, offended, shocked that our client would do such a thing. And several went further, saying they’d never buy from our client any longer, and that we should immediately remove them from all communication lists we keep.