Jun 13, 2019 11:48:12 AM
As a social media and content specialist at Goldstein Group Communications, I work alongside a lot of great Account Managers and other tech “hyper-specialists.” Anyone in B2B Marketing knows that it’s an ever-changing field made up of a lot of different components. And not everyone in Marketing is a whiz at every one of those components, which is why we have specialists.
Topics: search engine optimization, digital marketing, Education, B2B Marketing
Dec 19, 2018 3:31:41 PM
Well, we didn’t produce a teen slasher movie that turned into a successful franchise, but we did host a chilling event on a dark rainy afternoon. Now when I say chilling, I’m talking about groups of clients and vendors enjoying ice-cold beverages and great food at the Summer Marketing Camp we held back in August. We hosted food trucks from Barrio and East Coast Custard, much to the delight of our guests who were willing to step out in the rain (umbrellas provided) to partake of the tasty treats. It was more than just fun and games though; we also shared some valuable advice on how to deliver “Measurably Better Marketing” from a variety of industry experts.
Topics: B2B, social media, digital marketing, Education, Measurably Better, marketing to millennials, White Paper, 2019 Planning
Aug 16, 2018 3:48:44 PM
One of our primary practice areas is marketing to the technical buyer. So we’re passionate about learning how engineers look for information about new products and technologies, and just what captures their attention.
Topics: marketing to engineers, Education, Measurably Better, marketing to millennials, White Paper
Oct 11, 2016 11:15:17 AM
Jennie Ford, Digital Marketing Manager for Goldstein Group Communications (www.ggcomm.com), was a featured panelist at the American Marketing Association event in Cleveland on October 6. The panel was one of a series of events connected to AMA’s Marketing Week.
Topics: Marketing, PR, digital marketing, AMA, Education